THE PERCEPTION AROUND CHILDREN PLAYING SPORT

Nike looks at the many benefits of keeping active for kids, including emotional and mental skills that can be transferred to other areas of little ones’ lives.

We all know that playing sports is good for you and this is especially true for children, but their are some positives that are often overlooked. A Nike survey has revealed how UAE parents perceive the benefits of playing sport for their little ones, alongside certain other lesser known advantages and the results are very interesting. Over 60 percent of parents think physical fitness and development is the main benefit of sports participation, while close to half of parents also associate sport with social interaction. However there are an array of other benefits to be gained and Nike’s new playbook Five Minutes More’ showcases

this, teaching us that kids can learn courage, creativity, confidence and more through sport. Let’s take a better look.

WHAT DOES THE RESEARCH SAY?

New research, conducted by YouGov and commissioned by Nike Middle East, is helping us understand the perceived benefits to kids in the UAE of playing sports. Ahead of the launch of Nike’s new playbook entitled Five Minutes More’, the research aims to underscore the relationship that kids have with sport, and to educate parents on how to plan for play’.