Trust in photography is at an all-time low. In an era of GenAl and deep fakes, any image must, by necessity, have its authenticity questioned. As such, there is more need than ever for tools we photographers can use to prove our images are genuine. We want transparency in AI image editing and a bulletproof digital signature for our own photos.
The Content Credentials Initiative could be part of the solution. Spearheaded by Adobe, the idea is to create an ecosystem of trust, embodied by a 'CR' watermark pinned to images, that reveals a trail of provenance. Built into Photoshop and Lightroom, this feature lets us create a kind of log that accompanies the image to show others not just who created it, but also what changes have been made.
The idea behind this is that it's more practical to prove an image is genuine than to show it is fake. At the moment, it's an opt-in solution for those willing to be transparent but there are plenty of heavyweight backers, including Microsoft, the BBC, Canon, Leica, Sony and Nikon. In an ideal world, there may come a point when - driven by a social need for genuine, trustworthy content - if an image doesn't have this kind of certification, its veracity should be in doubt.
Use our 10 free presets
Denne historien er fra April 2024-utgaven av Digital Camera UK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra April 2024-utgaven av Digital Camera UK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Walter Moser on Gregory Crewdson
US photographer Gregory Crewdson is famous for his cinematic images. After a recent exhibition of his work, Steve Fairclough discovers more about his career
DJI Neo
Can this 'follow-me' drone be all things to all people without compromise?
Sony FE 85mm F1.4 GM II
With some desirable updates, this lens aims to build on the success of the original version.
Lumix S 14-28mm F4-5.6 Macro
A modest zoom range and maximum aperture at a modest price
Ricoh GR III HDF
The 'classic' Ricoh GR III now features a Highlight Diffusion Filter
Lumix GH7
New and improved AF make this one of the best hybrids around
Scanning ahead...
With Chinese brands on the rise, Jon Devo considers the effect on the imaging industry.
Behind the lens
SERGEY GORSHKOV Wildlife photographer
CAMERA CLINIC - Master the art of modern photography
This month: Capturing the coast Let's side-step the autumnal colourful spectacular and head to the seaside
MASTER THE MAGIC OF MACRO
Shoot tiny details close-up and hone in on incredible details hidden to the naked eye. Professional photographer Dan Mold is your guide...