Founded in 1986 by firebrand designer Ian Anderson, TDR – aka The Designers Republic – is a figurehead of the SoYo (as in South Yorkshire) movement, self-styled opponents of an older, supposedly stagnant design scene in London. Its style is one of Russian Constructivism bred with Asian logotypes and ’90s information overload – altogether dubbed ‘Nihonpop’ by fans. But in truth it is more varied, as shown by TDR’s work with electronic music label Warp Records. Much of its output is antiestablishment, littered with merry bastardisations of corporate brands and slogans. In 1995, Keith Hopwood, creative services manager at Psygnosis, was at its door.
“Ian was spiky,” Hopwood recalls. “I’m embarrassed to say I was completely in awe of him and what they stood for. He was a bit dismissive which meant I was a bit downbeat. But really it was all about damage control, because the worlds of advertising and games had no real connection; agencies had wanted to dabble, but the big names weren’t interested.” TDR’s big four were co-founders Anderson and Nick Philips, plus Michael Place and Nick Bax. Bax, an art and graphic design graduate, had joined in 1990, returning from London studio Mainartery, designing for clients such as Sony and EMI. “Gaming,” he remembers, “was geekier back then. I’m massively generalising, but people into dance music and designing cool things were not into Dungeons & Dragons and video games. A lot comes down to the enthusiasm of the Psygnosis team kind of stroking our egos.”
Denne historien er fra Christmas 2024-utgaven av Edge UK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra Christmas 2024-utgaven av Edge UK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
NO MORE ROOM IN HELL 2
You're not alone in the dark
WINDBLOWN
Life after Dead Cells
COLLECTED WORKS - JOSH SAWYER
Journeying to the Forgotten Realms, Infinity and beyond with the RPG veteran
SCREENBOUND
Going deep in a mind-bending hybrid of perspectives
Trigger Happy
Shoot first, ask questions later
Grand strategist
Paradox's Mattias Lilja addresses the publisher's recent difficulties - and the plan to right the ship
Diablo IV
A progress report on the games we just can't quit
Ghosts 'n Goblins Resurrection
In Capcom's diabolical tribute, evil goes far deeper than the demons on the screen
SERENITY FORGE
How a near-death experience lit a fire in the Colorado-based developer and publisher
THE MAKING OF...ALIEN: ISOLATION
How a strategy-led studio built a survival horror masterpiece in Ridley Scott's image