FOR THE MODEST price of 10,000 mana tokens (about $7,000) per day, back in January anyone could have rented parcel 27,87 in Decentraland, a 3D virtual world that runs on the Ethereum blockchain. Renting the land would have given the tenant the right to build anything on it-a shop, an event space, an art installation, whatever. But the real winner would be the landlord, who goes by Beatrix#7239, their virtual pockets lined with crypto-cash.
Not every property is as pricey as parcel 27,87, which is centrally located, near where people first spawn into Decentraland. However, a market for leasing virtual real estate is beginning to take shape, creating a new source of income for meta-version landowners.
Brands like Mastercard and Heineken have long been able to rent Decentraland plots via third parties for one-off events or product showcases, but in December the platform released tools to allow anyone to rent virtual land. The objective is to democratize access to the virtual world, says Nico Rajco, who led development of the feature for Decentraland. Everybody benefits, he says, because renting gives new users an ideal "jumping-off point" and landowners can earn a passive income. But the new system is also changing the social fabric, dividing people into haves and have-nots.
When Decentraland launched in 2017, users were given the chance to purchase ownership rights to any of 90,601 parcels, each represented on the Ethereum blockchain by a non-fungible token. At the time, plots sold for roughly $20 apiece, but by late 2021-the height of the NFT boom-land routinely changed hands for tens of thousands of dollars. One company, Metaverse Group, purchased a single parcel for $2.4 million.
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Denne historien er fra April 2023-utgaven av WIRED.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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A Full-Term Gig - Hiring someone to carry your baby to term is a booming business.
Hiring someone to carry your baby to term is a booming business. The market for surrogacy is expected to expand to $129 billion by 2032, fueled by older parents, rising infertility, and more same-sex families. Silicon Valley contributes to the growth too: Tech companies like Google, Meta, and Snap pitch in up to $80,000 toward the six-figure cost of the process.
Inside the Uncanny World of TikTok Home Remodeling - Turn a tree into a luxury apartment. Retrofit a bedroom for a million children. The videos are bizarre-and going very viral. Who's behind them?
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The Eternal Truth of Markdown -An exegesis of the most ubiquitous piece of code on the web.
Markdown is not just a piece of software. It's also a markup language it's used to format plaintext, which then appears the way you want it to on, say, the internet. Markdown the markup language was designed to be as easy-to-read and easy-to-write as is feasible, according to creator John Gruber's syntax guide. A Markdown-formatted document should be publishable as-is, as plain text, without looking like it's been marked up with tags or formatting instructions.
Terminal Velocity - Murphy, a competitive runner since high school, was an avid user of the exercise app Strava, and he frequently checked the app while traveling to see where locals liked to run.
It was 2 am at Denver International Airport, and Jared Murphy was only a few hours into a planned 17-hour layover. His options at this quiet hour, in the expansive halls of the concourse, were pretty much nil. There would be no nibbling on ahi tartare at the Crú Food & Wine Bar for at least another seven hours, and the Rocky Mountain Chocolate Factory's signature caramel apples had long since been cached for the night.
What's the future for Western 'super apps'?
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THE TELEVISUAL HIJACKING OF ALFONSO CUARON
Gravity, Children of Men, the best Harry Potter film-and now a seven-part miniseries?
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THE ULTRACOOL CASH GRABS OF BOOBI ALTHOFF
Now the Tik Tokker turned podcaster is out to prove her worth-by being herself.
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