With exactly one year to go until the opening game of the 2025 showpiece, World Rugby announced an exclusive broadcast agreement with the BBC which will see all 32 matches shown live across the network.
The multi-platform deal also incorporates live audio commentary as well as coverage of the upcoming WXV, at which the final six qualification spots for the World Cup will be decided.
The Red Roses are currently the top-ranked side in the world and Gilpin believes the buy-in from the BBC will see the stars of the show become household names.
"We believe it will be that moment for women's rugby where we reach a much broader audience than we have done before," he said. "It's the perfect time to be having a women's Rugby World Cup in England, it's a generational opportunity for the women's game and we have to get hold of that. It's very akin to that women's Euros (in 2022).
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Denne historien er fra August 25, 2024-utgaven av The Rugby Paper.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Hard to pin the blame on unions
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I couldn't let my old club go to the wall
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Nucifora shows the way forward
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