Under the voluntary program, called the U.S. Cyber Trust Mark Initiative, manufacturers can affix the label on their products if they meet federal cybersecurity standards. The types of devices that can seek to carry the label include baby monitors, home security cameras, fitness trackers, refrigerators and other internet-connected appliances.
The labels will include a distinctive shield logo as well as QR codes that consumers can scan for more information about the security of the device. Products bearing the label should be available this year, once manufacturers begin submitting their devices for approval, said deputy national security adviser Anne Neuberger, who briefed reporters on the new program this week.
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