Watch

SERIES 10 & ULTRA 2: REFRESHING THE LINEUP WITH NEW FINISHES & BOLD COLORS

At this year’s September Event, Apple unveiled the Apple Watch Series 10, a device set to redefine the smartwatch landscape with its sleek design, advanced display, and innovative health, fitness, and connectivity features. As the world’s bestselling watch, the Apple Watch has evolved in appearance and ability to enhance lives; Series 10 takes that to new heights!

STUNNING DISPLAY

Although this year’s upgrades to the Apple Watch weren’t perhaps as dramatic as some had hoped, the Series 10 is the thinnest Apple Watch to date boasting a refined design that is nearly 10% slimmer than its predecessors. This new form factor improves comfort and complements the modern aesthetic that Apple products are known for. The watch features a metal back that integrates the antenna into the device’s housing, giving it a seamless, unified look. Available in aluminum and titanium, the Series 10 introduces a stunning new jet black polished aluminum finish and a luxurious, jewelry-like titanium case available in natural, gold, and slate.

One of the most notable advancements is introducing the largest and most advanced display ever seen on an Apple Watch. The innovative wide-angle OLED display optimizes each pixel to emit more light at wider angles, resulting in a screen up to 40% brighter than the Series 9 when viewed from an angle. This enhancement greatly improves readability and usability, whether you’re glancing at notifications or navigating apps like Messages, Mail, or News. The larger display, which offers up to 30% more active screen area than earlier models, also enables more efficient use of apps.