One such product that has gained prominence is the PLA (Polylactic Acid) straw, widely promoted as a greener substitute to conventional plastic straws. Derived from natural sources such as corn starch or sugarcane, PLA is a perfect imitator of natural plastic. Its adoption in the Indian market gained momentum following the ban on single-use plastic from July 1, 2022. However, a troubling reality persists - some companies are exploiting the eco-conscious movement by engaging in greenwashing practices by promoting PLA straws as a symbol of their commitment to sustainability. This deceptive trend not only misleads consumers but also hampers the genuine efforts toward a greener planet.
PLA straws are often marketed as biodegradable and compostable, emphasizing their origin from renewable resources. Manufacturers claim that these straws break down naturally, reducing the burden on landfills and oceans. The concept is appealing, especially in a country like India, where plastic pollution poses a significant threat to the environment and public health. With this promise, PLA straws have become the go-to choice for beverage brands looking to portray an environmentally responsible image.
The Greenwashing of PLA straws
Greenwashing, the practice of misleading consumers into believing that that a company's products are environmentally friendly when they are not, has found a new canvas in PLA straws. Many Indian beverage brands, in their pursuit of profit and positive public perception, engage in tactics that exaggerate the environmental benefits. There are important reasons why PLA straws are not as good for the environment as they seem and are marketed. These reasons are explained below:
1. Non-biodegradable, need specialised industrial composting unit
Denne historien er fra NOVEMBER - 2023-utgaven av Food & Beverages Processing.
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Denne historien er fra NOVEMBER - 2023-utgaven av Food & Beverages Processing.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Bengaluru Gears Up for Fi India & ProPak India Expos: Pioneering Food Ingredients and Packaging Trends and Innovation
Celebrating 18 Years of Food Innovation and 6 Years of Packaging Excellence
Revolutionizing the Food Supply Chain: How loT is Making a Difference
The Internet of Things (IoT) refers to the network of interconnected devices and sensors embedded in everyday objects, enabling them to collect, exchange, and act on data without direct human intervention. Through loT technology, physical objects are transformed into \"smart\" devices that can communicate and respond to their environments. This interconnectedness allows for real-time monitoring, automated control, and enhanced decision-making across various applications.
The Essential Guide to Cocoa and Chocolate Market
The Global Cocoa and Chocolate industry has experienced substantial advancement in recent times and is poised to maintain this positive trend in the future. This growth can be attributed to various factors, such as the rising consumer preference for high-quality and innovative chocolate products, increasing disposable incomes, and the expanding popularity of cocoa-infused beverages.
Olive Oil: A Nutrient-Rich and Multifunctional Culinary Essential
Olive oil, with a history stretching back thousands of years, has evolved from an ancient dietary staple to a globally celebrated culinary treasure. Its appeal lies not only in its exceptional flavor but also in the numerous health benefits it offers. Derived from the fruit of the olive tree, olive oil is produced by pressing whole olives, a process that has been a part of Mediterranean culture for centuries. Virgin olive oil, a type of edible vegetable oil, is extracted using only mechanical processes like crushing, malaxation, and centrifugation, preserving its distinctive taste and beneficial biological properties.
Millet-Based Probiotic Beverages
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Mastering Global Flavours: Customizing Taste for Diverse Markets
As globalization continues to shrink the world, food and beverage companies face a unique challenge: how to create flavours that resonate with consumers from vastly different cultures and regions. The solution? Customization. In this article, we explore how brands are adapting their flavour profiles to cater to diverse tastes worldwide, and how Flavaroma is leading the way in helping companies succeed in this complex landscape.
ARROW ROOT-Food Applications and Nutraceutical Properties
Protein, folate, iron, phosphorus, and potassium and it posses various nutrients that arrowroot is blessed with health benefits. The plant known as arrowroot (Maranta arundinacea) is found in tropical woods in the Caribbean, Sri Lanka, Indonesia. It has tuberous rhizomes, which are long, fibrous underground stems. It is an Antioxidant, immune system booster, pain reliever, anti-cancerous potential, and it also contains Antibacterial activity, Toxin and infection thwarter, stomach upset reliever, sexual drive stimulator, fever subsider, etc. Low levels of fruit and oligosaccharides and a medium concentration of phenylalanine are found in arrowroot. The plant exhibits negative syneresis and stability during heating, increased solubility, and an absorption index in milk in terms of rheological qualities. Arrowroot contains less calories and more protein than other tuberous veggies. Additionally, it is an ideal for gluten-free diet, that might assist diabetics in controlling the weight and blood sugar levels.
Leybold develops vacuum solution for sustainable beer bottling
Oil-free vacuum reduces costs and ensures a high level of hygiene
Brewing Success: Elevate Your Coffee Brand and Stand Out with QR Codes
Discover how QR codes can transform your coffee brand's marketing, helping you stand out with your unique story and connect with consumers in a meaningful way, boosting loyalty and reputation.
Combating Rising Costs in Carton Applications
Carton applications are the backbone of diverse industries, from the comforting aroma of freshly baked biscuits to the soothing warmth of a cup of tea, and the tantalising flavours of pasta and bakery delights. However, with escalating costs and stringent regulations, manufacturers encounter significant challenges in maintaining efficiency and accuracy in carton packaging. In this article, we look at the complexities of carton packaging applications and explore how combination product inspection solutions can combat rising costs effectively.
