SEEING AN INCREDIBLE FUTURE

ASUS revealed its latest lineup of innovations, world-debuting products, and sustainable actions during its Seeing An Incredible Future virtual launch event for CES 2023.

New featured innovations include the world's first glasses-free 3D OLED laptop display technology, providing creators with a unique visual and working experience. ASUS also announced its out-of-this-world creator solutions, including Windows 11-ready with up to the latest 13th Gen Intel Core i9 HX series CPU and GeForce RTX 40 series Laptop GPU. A range of new commercial products was also announced, each delivering incredible performance, versatility, and expandability for business.

During the show, ASUS emphasized the brand's pioneering role in innovating for a sustainable future. "As we progress on this incredible journey towards sustainability, we continually leverage our technological leadership, data-driven rigor, and human-centered philosophy," said ASUS Co-CEO S.Y. Hsu, "our goal is to ultimately create a net-zero enterprise that drives the shift towards a circular economy with a responsible supply chain creating shared values for each and every one of us."

LEVERAGING TECHNOLOGY TO CREATE DURABLE, RELIABLE, AND SUSTAINABLE INNOVATIONS

Over a decade ago, ASUS introduced the world's first carbon-neutral laptop, followed closely by the revolutionary ASUS Bamboo-series laptops and, more recently, its first carbon-neutral business laptop in 2022.

This year, over 90% of ASUS consumer laptops will meet EPEAT and ENERGY STAR 8.0 standards. By focusing on product quality, functionality, durability, and upgradability, ASUS ensures longer product lifecycles by building products from the ground up with sustainability in mind. ASUS uses sustainable materials in product manufacturing and packaging and has actively procured and employed 1,500 tons of PCR (Post-consumer recycled) plastic since 2017, along with over 20,000 tons of recycled paper in 2022. To do more, ASUS consistently pushes recyclability, resulting in over 40,000 tons of electronic waste (e-waste) being recycled in recent years.