Red Sea Global Sets Green Benchmarks

Red Sea Global, the Saudi Arabian firm that is currently developing two of the largest tourism development projects in the world, is also amongst the most ambitious in integrating sustainability in its every aspect. As it prepares to open doors to visitors later this year, it could also set ecological benchmarks for other tourism development projects, not just in the GCC, but around the world.

- Varsha Singh

The figures are mind-numbing and perhaps would need a supercomputer to make sense of. Development of a virgin territory stretching well Construction of 75 new hotels, adding over 5,000 keys. Building a brand new international airport and the construction of the largest protected marine biodiversity reserve in the Middle east. Contracts worth USD 12 billion already awarded and many more to come.

The seemingly-endless list just goes on. Welcome to Red Sea Global, by far the most ambitious tourism development project, not just in its home country of Saudi Arabia, not even the GCC nations, but indeed the entire world.

Red Sea Global is one of the key projects under the Vision 2030 that was launched by Saudi Arabian Crown Prince and de-facto ruler Mohammed bin Salman in 2018 as part of a major shakeup of not just the economy but also the society in Saudi Arabia.

Sustainability in the DNA

The Red Sea Global is currently overseeing two distinct projects, The Red Sea and Amaala, which will collectively and significantly enhance Saudi Arabia's offerings in luxury tourism and sustainability. In fact, the company says that it has adopted sustainability because it is ingrained into its DNA and is not just a passing fad.