In the bustling city of Bengaluru, a convergence of fervent energy filled the air as travel enthusiasts and industry veterans gathered for an extraordinary event the Australia Marketplace. The three-day extravaganza saw a staggering participation of 86 Australian tourism businesses, showcasing their array of products and services to an unprecedented number of 94 Indian travel agents. Undeniably, this impressive attendance was a testament to Australia's allure as a sought-after holiday destination for Indian tourists.
AMI had long been the cornerstone in forging connections between India's premier travel agents and Australia's tourism industry stakeholders. The event proved instrumental in promoting Australia's diverse offerings and latest experiences, enticing Indian travellers with a plethora of vacation options.
Representatives and distributors from various sectors, including lodging, tour operators, attractions, cultural institutions, and local tourism organisations, came together foster the growth of tourism from India.
The 20 per cent surge in seller delegates compared to AMI 2019 exemplified Tourism Australia's dedication to cultivating a robust, competitive, and sustainable tourism sector by introducing fresh experiences and innovative products.
The participation of 94 companies hailing from eight Indian cities underscored the wide-reaching impact of AMI in kindling India's fascination with Australian getaways. As the sun set on this record-breaking event, the future of Australia's tourism industry seemed brighter than ever for the eager Indian traveller.
At the heart of this gathering was the launch of new products, unique experiences, and uncharted destinations, capturing the imagination of the newage travellers.
Denne historien er fra August 2023-utgaven av Travel Trade Journal.
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Denne historien er fra August 2023-utgaven av Travel Trade Journal.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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