Maldives' Tourism Renaissance
Travel Trade Journal|TTJ September 2024
As bilateral relations between the two nations continue on the path to improvement, the Maldives Marketing and Public Relations Corporation (MMPRC) is amongst the organisations leading efforts to revitalise tourism from the Indian market. In an exclusive interview, Ibrahim Shiuree, CEO and Managing Director, MMPRC, provided a comprehensive overview of the strategies and initiatives designed to reverse the recent decline in Indian tourist arrivals.
Vartik Sethi
Maldives' Tourism Renaissance

Insights from MMPRC's CEO Ibrahim Shiuree

With an ambitious vision and a multifaceted approach, Shiuree outlined the corporation’s plans to not only reclaim India as the top source market but also explore untapped opportunities across various sectors.

Achievements Amidst Market Fluctuations

Ibrahim Shiuree articulated the organisation’s strategic endeavours to reinvigorate Indian tourist arrivals. The Maldives has achieved significant milestones, particularly in February, recording the highest daily tourist influx with 10,213 arrivals. Notably, on June 27, the country welcomed its one-millionth visitor for the year, surpassing expectations by several weeks.

India, an essential source of outbound tourists and one of the major source markets for the Maldives has contributed significantly to these figures. As of July 28, 2024, the Maldives had welcomed over 71,000 tourist arrivals from the Indian market, accounting for a 6.2 per cent market share of total tourist arrivals.

Addressing the Indian Market’s Decline

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