A Multifaceted Destination
Radhey Tawar, Chief Commercial Officer, Cinnamon Hotels and Resorts, began by emphasising the significance of the Indian market for Sri Lanka and Cinnamon Hotels and Resorts. He explained that India wasn’t just a vital market for Sri Lanka in general but also held a special significance for their brand. When breaking down the Indian market into segments, he pointed out that there was a diverse set of travellers.
In 2023, Indian travellers remain pivotal to Sri Lanka’s tourism, averaging an 18 per cent contribution since 2018. From January to July, India consistently ranks among the top two markets, with April to July being the peak season. Travel preferences include 50-60 per cent for FIT, 15-20 per cent for MICE and business, and the rest for visiting friends and family.
Tawar shared, “The Indian market is central to our success, and we’ve strategically positioned ourselves to cater to a diverse array of travellers.”
Catering to a diverse audience, Cinnamon Hotels and Resorts strategically operates 11 hotels across Sri Lanka, with 3 in Colombo and 8 spread throughout the country.
Denne historien er fra October 2023-utgaven av Travel Trade Journal.
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Denne historien er fra October 2023-utgaven av Travel Trade Journal.
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