No sooner than the borders opened up and the restrictions to travel were relaxed, Atout France started to engage on the B2B front with key stakeholders from the travel trade this included highly targeted familiarisation trips, B2B showcases in France, their first collaborative event with their Middle East and Israel office at the World Expo held in Dubai which had an Indian delegation as well. Influencer trips, media FAMS, digital campaigns, and select events were also initiated.
"In the coming months, we have our flagship event, our B2B showcase, Explore France that will take place in Udaipur next month after a gap of three years. For the first time, we have record participation of 42 French suppliers motivated to interact and engage with the Indian travel trade. In addition, we are also actively going to engage with the trade through our global E-learning programme scheduled to launch towards the end of the year. On the communication front, we are very active on our social media platforms and have a slew of communication initiatives and collaborations planned from now till the end of the year ensuring an active and sustained recall of Brand France through online and offline platforms," shares Sheetal.
Denne historien er fra September 2022-utgaven av Travel Trade Journal.
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Denne historien er fra September 2022-utgaven av Travel Trade Journal.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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The Clarks Hotels and Resorts adapting, innovating, and thriving in a dynamic hospitality landscape
In this insightful interaction with Rahul Deb Banerjee, Chief Operating Officer, The Clarks Hotels and Resorts, he highlights the brand's strategic growth, commitment to service excellence, and focus on innovation and expanding global reach.
Uttar Pradesh advances Responsible Tourism initiatives with key stakeholders
The Uttar Pradesh Tourism Department reaffirmed its commitment to sustainable tourism with a workshop that brought together key industry stakeholders and global experts to discuss responsible tourism.
A Divine Confluence of Faith and Culture
Every 12 years, the city of Prayagraj transforms into a focal point of one of the most significant spiritual gatherings in the world—the Maha Kumbh Mela. Rooted in ancient Hindu tradition, this grand festival commemorates the mythological churning of the ocean by the gods and demons, seeking the nectar of immortality. As millions of devotees and pilgrims converge in the sacred city, they are drawn by the promise of spiritual renewal through a ritual bath in the holy waters of the Triveni Sangam, where the rivers Ganges, Yamuna, and the mythical Saraswati meet.
EGYPTAIR celebrates a year of connectivity and growth on the New Delhi-Cairo Route
In August 2023, EGYPTAIR launched its second Indian route with four weekly flights from New Delhi. One year into operations, TTJ spoke with Amr Ali, Country Manager, EGYPTAIR, about the journey and current offerings.
With a forward-looking strategy, IndiGo is well-positioned to lead the aviation industry in India
As IndiGo marks 18 years of soaring success, Vinay Malhotra, Head of Global Sales, IndiGo, unveils the airline's dynamic vision for the future. From ambitious fleet expansions to innovative customer experiences, the airline is set to redefine travel in India and beyond. With a robust strategy aligning with India's growing aviation sector, IndiGo aims to connect more destinations and elevate passenger comfort on its journey towards 2030.
SMALL LUXURY HOTELS OF THE WORLD
Small Luxury Hotels of the World (SLH), founded in 1991 and headquartered in the UK, is renowned for its luxury boutique hotels across the globe that offer personalised experiences with local flair. Mark Wong, Senior Vice President - Asia Pacific, SLH, who drives the brand's growth and visibility in the region, recently visited India. TTJ interacted with Wong about the exciting hotel brand and its foray into the Indian market.
Etrav continues to elevate its B2B strategies with advanced technology solutions
Henil Ruparelia, Managing Director, Etrav Tech Limited, highlights the company's impressive growth and strategic advancements. Headquartered in Surat with operations in Mumbai, Etrav has expanded globally, embracing innovative technologies and enhancing B2B offerings, thereby solidifying its position in the travel industry.
WelcomHeritage Bringing Luxury to Offbeat Destinations
In a world where travel preferences constantly evolve, WelcomHeritage stands as a symbol of timeless luxury and heritage preservation. Since its modest beginnings in 1997, the brand has grown into a collection of 35 distinct properties that offer more than just a stay; they provide a journey through India's royal history, natural beauty, and cultural richness. As travel trends shift toward authenticity and responsibility, Abinash Manghani, CEO, WelcomHeritage, shares how the brand is redefining luxury travel for the modern adventurer.
Asego addresses both traditional and new-age travel risks
Asego is leading the way in travel insurance with innovative products that meet the needs of modern globetrotters, offering comprehensive global coverage. Dev Karvat, Founder and CEO, Asego, highlights the company's strategic alignment with both inbound and domestic travel trends, providing tailored travel insurance solutions for today's travellers. Asego's commitment to diverse travel experiences and its emphasis on trust and reliability in the travel trade ensure its prominence in the dynamic travel landscape.
Maldives' Tourism Renaissance
As bilateral relations between the two nations continue on the path to improvement, the Maldives Marketing and Public Relations Corporation (MMPRC) is amongst the organisations leading efforts to revitalise tourism from the Indian market. In an exclusive interview, Ibrahim Shiuree, CEO and Managing Director, MMPRC, provided a comprehensive overview of the strategies and initiatives designed to reverse the recent decline in Indian tourist arrivals.
