NCL investing to help travel partners maximise their selling potential
Travel Trade Journal|September 2023
Through the years, Norwegian Cruise Line NCL) has pioneered several offerings that have transformed cruising today. Manoj Singh, Country Head India, Norwegian Cruise Line, speaks of their innovative approach in global cruise travel for over five decades, how they remained poised ahead in the race, and the current Indian market, which holds boundless potential for growth.
Prashant Nayak
NCL investing to help travel partners maximise their selling potential

The past decade has witnessed considerable evolution of cruise tourism in India, thus leading India to burgeon both as an incredibly important source market as well as a destination for NCL. That cruise holidays have gained popularity amongst Indians is substantiated by the fact that Norwegian Cruise Line’s ‘Norwegian Dawn’ ship, for the very first time, departed from Mumbai port in January this year on a 12-night cruise via Goa and Mangalore to Doha.

“Higher disposable income and globalisation have led travel plans of Indian holiday seekers today to evolve into pursuing adventures and experimenting with wider and facile options. International cruises are on the bucket list of many urban Indian families. These travellers are well-informed, environmentally conscious, and constantly on the lookout for unique experiences with minimum ado,” remarks Manoj. It is exciting to observe that a significant number of Indian travellers are desirous to take a cruise vacation. Cruise holidays top the minds of Indians, for here, they find a way to travel together, reconnect, and bond with their families on a vacation.

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