Rayna Tours invests in systems and processes to build and expand new resources
Travel Trade Journal|February 2024
Rayna Tours, the Dubai-headquartered DMC, has emerged as a prominent force in the UAE's tourism and hospitality industries. With a steadfast commitment to delivering exceptional service, Rayna Tours has consistently pioneered inventive travel solutions for its global partners. Senthil Velan, CEO, Rayna Destination Management, unveils the latest developments within the organisation, offering insights into the innovative strides and strategic advancements that define Rayna Tours.
Prashant Nayak
Rayna Tours invests in systems and processes to build and expand new resources

Since its launch in 2006, Rayna Tours has maintained an impressive track record by establishing its presence in different parts of the world. The company's expansion plans include establishing new destinations in the main European, Asian, and Middle Eastern countries to create comprehensive, full-fledged products for the travel and tourism industry and communities.

Navigating Challenges

Geo-political tensions emerged as significant impediments to the travel business in the UAE. The heightened competition posed another obstacle, with numerous small niche entities resuming operations post-COVID, intensifying market competition and consequently reducing profit margins. Additionally, the influx of new players led to rising attrition rates among staff as these entities sought to attract experienced professionals, further impacting Rayna Tours' workforce stability.

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