Under the leadership of Khalid Jasim Al Midfa, the Sharjah Commerce and Tourism Authority (SCTDA) has achieved many successes at both international and local levels, becoming a major cornerstone of the Emirate's tourism development efforts. He has taken the Emirate's events and forums to even higher standards. He continues to play a key role in the execution of the new tourism strategy.
India, The Unique Market
Reflecting on notable shifts and remarkable changes in travel patterns within the Indian market over the last two years, Khalid notes, “Many Indian travellers prioritise immersive cultural experiences. While being family-friendly is essential for a significant number of Indian travellers, they are now increasingly seeking experiential and adventure-based travel. Instead of traditional sightseeing, there is a growing interest in activities such as trekking, wildlife safaris, and cultural immersions.”
He adds, “There is also an increasing number of Indian travellers, especially millennials, opting for solo travel. Sharjah caters to all these segments; we craft personalised itineraries and experiences for every Indian visitor.”
Product Enhancements
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Denne historien er fra February 2024-utgaven av Travel Trade Journal.
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