The Alpine Allure of Courchevel Beckons Travellers On All Budgets
Travel Trade Journal|December 2023
Often called the ski capital of the world, Courchevel is the perfect discreet winter getaway in the heart of the alpine mountains of France. Alexia Laine, General Manager, Courchevel Tourisme, outlines the magic of Courchevel, the strategic importance of the Indian market, and the surprisingly accessible, cost-effective options present in this high-end luxury destination.
Prativa V Bhalla
The Alpine Allure of Courchevel Beckons Travellers On All Budgets

Tucked away amidst the peaks and forests of the alpine mountains of Tarentaise Valley in the French Alps, the magical world of Courchevel beckons visitors with six villages comprising ski resorts, linked by ski lifts and shuttles, like a little magical universe of its own. Quiet elegance, exceptional quality, and phenomenal service drive the Courchevel experience. Alexis emphasises, “Quality is our legacy. The commitment to quality has been inherited from our ancestors and ingrained in our hospitality. Our focus is ensuring that everyone enjoys a high-quality experience in Courchevel, irrespective of their background or status. What matters most is the experience you have on-site.”

The Ski Capital of the World

The Courchevel adventure began first with the Saint Bon Village, with its inaugural hotel built in 1908. Steeped in history and serenity, the hotel houses a Baroque church and offers panoramic views of the rolling valleys. The village of Courchevel 1850 stands out as the pinnacle of luxury, frequented by celebrity guests and royalty enjoying discreetly expensive holidays. Peppered with high fashion, private airstrips, Michelin-starred restaurants, ski slope adventures, and state-of-the-art chalets fitted with opulent amenities, this village offers unparalleled service and quiet excellence to its high-profile guests.

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