Tourism Fiji eyeing opportunities for continuous development

Sunil Menon, Country Manager, India, Tourism Fiji, reflects on the transformative journey of 2023. Be it the vibrant cultural experiences or the warm embrace of Fijian hospitality, Tourism Fiji remains dedicated to delivering exceptional travel experiences, and tourism in Fiji continues to evolve, ensuring that every traveller’s encounter with the destination is memorable and transformative.

- Prashant Nayak

Fiji’s performance has been incredible, as tourist numbers have exceeded their projections on a global scale, surpassing 2019 figures by 2 per cent. In the Indian market, they have achieved 91 per cent of 2019 numbers, indicating a robust performance in this market segment where they see great potential. This outcome reflects positively on Tourism Fiji’s strategic efforts. At Tourism Fiji, they have seen increased demand for authentic cultural activities, including visits to handicraft shops and local markets and engaging cultural entertainment. The increasing trend of exploring traditional villages and vibrant fruit and vegetable markets reflects a growing interest in immersive cultural encounters. On land, self-guided touring, guided sightseeing, and walking tours and hikes have gained prominence, catering to preferences for exploration. Historic and heritage sites have experienced heightened visitation, providing enriching glimpses into the destination’s past. For water enthusiasts, Fiji’s pristine waters have become focal points for adventure. Snorkelling tours, boat excursions, and scuba diving adventures are garnering significant attention, showcasing the diverse experiences available for those seeking aquatic thrills.

Grappling Unprecedented Challenges