UP ascends as a premier destination, blending tradition and progress
Travel Trade Journal|February 2024
In an exclusive interaction with TTJ, Mukesh Kumar Meshram, IAS, Principal Secretary, Tourism and Culture Department, Director General - Tourism, Government of Uttar Pradesh, reflects on the state's dynamic tourism growth in 2023, including the opening of the Bhavya Ram Temple and plans for new circuits in 2024. The interview explores Uttar Pradesh's strategic approach to tourism development and its impact on the state's cultural and economic landscape, anticipating a surge in visitors in 2024 and beyond.
Ravi Sharma
UP ascends as a premier destination, blending tradition and progress

How was the year 2023 for UP Tourism? What new products, tourist circuits, destinations, and redevelopments were rolled out?

In 2023, Uttar Pradesh Tourism witnessed significant growth with the introduction of diverse products, tourist circuits, and destination developments. The state focused on enhancing its cultural and historical appeal, unveiling new tourist circuits like the Heritage Trail and Adventure Circuit. A major highlight was the inauguration of the Ayodhya Heritage Complex, which attracted pilgrims and history enthusiasts alike. The rejuvenation of key historical sites, such as the Agra Fort and Varanasi Ghats, bolstered tourism infrastructure. Additionally, promoting ecotourism initiatives in the Dudhwa National Park and the unveiling of the Braj Chaurasi Kos Parikrama project contributed to the sector's expansion. These strategic measures, aimed at diversifying attractions and improving infrastructure, positively impacted Uttar Pradesh's tourism, fostering economic growth and cultural exchange.

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