UTAH TOURISM DEPARTMENT PROMOTES RESPONSIBLE AND SUSTAINABLE TOURISM PRACTICES
Travel Trade Journal|February 2023
As the world navigates the post-pandemic era, there has been a renewed interest in travel and a desire to both explore new destinations and rediscover local ones. Among the sought-after tourist destinations is the state of Utah, which has seen a surge in interest among travellers. Zach Fyne, Global Markets Specialist, Utah Office of Tourism, and Rachel Bremer, Global Markets Director, Utah Office of Tourism, recently presented a comprehensive overview of the state's various attractions to a gathering of media representatives. The presentation highlighted the diverse offerings of Utah and provided insights on how to best experience them.
Vartik Sethi
UTAH TOURISM DEPARTMENT PROMOTES RESPONSIBLE AND SUSTAINABLE TOURISM PRACTICES

During the pandemic, many of us were restricted to our homes and unable to travel as we normally would. However, for Zach Fyne, Global Markets Specialist for the Utah Office of Tourism, this period of confinement only served to reinforce the importance of travel and the opportunities it presents to explore the world around us. Speaking at a press meet, Fyne reflected on his own experiences during the pandemic, stating, "The pandemic allowed me to explore my own state of Utah, and that is how I went backpacking in Utah instead of thinking about London." Through this, he shared how he used the pandemic to discover the richness of his local tourism and the pride he feels in promoting the state of Utah as a beautiful and amazing tourist destination.

Zach Fyne

Utah offers a diverse range of experiences for all types of travellers, from backpackers and adventurers to luxury travellers and road trip enthusiasts. Its unique geographical location also allows for a variety of travel options, such as visiting nearby destinations such as the Grand Canyon, Salt Lake City, and Las Vegas. Among the state's top attractions are the Mighty 5 national parks, which include Arches, Bryce Canyon, Canyonlands, Capitol Reef, and Zion. These parks offer unparalleled opportunities to experience the natural beauty of Utah.

Rachel Bremer

The national parks are located at a convenient distance of about one to three hours away from each other. Fyne shared that visitors can choose to explore each park or take a national pass to visit the Mighty 5. One could possibly think of Utah as a red, barren land, but to their astonishment, Utah has one of the prettiest views to offer and great diversity of terrain. One could head northwards and enjoy the greatest snow on Earth, for real!

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