BEYOND THE CALL OF BEAUTY

Shraddha Kapoor is a popular leading lady of Bollywood, youth icon, and above all, a successful entrepreneur. CHIRAG MOHANTY SAMAL speaks to the actor who is also an investor and the brand ambassador of MyGlamm, about making sense of the beauty business and her passion for travel.

- CHIRAG MOHANTY SAMAL

Shraddha Kapoor ACTOR

Tell us about your association with MyGlamm, how did it come about?

I joined MyGlamm as an investor and brand ambassador in mid-2021, but my personal journey with the brand spans a few years. I resonated with MyGlamm’s clean beauty formulations and cruelty-free promise, so it felt like a natural next step to work more closely with a brand that I trust. Through my association with MyGlamm, my goal is to understand and fulfil the beauty needs of my fans and followers. This collaboration also aims to democratise beauty at a whole new level and empower all the women out there.

Besides being a successful actor, you have been a successful investor in different ventures. What keeps you driven? What philosophy do you follow while investing in new businesses?

As a little girl, I loved coming up with fun business ideas, even though my only customers would be my friends and family. So I’ve had an entrepreneurial bent of mind since a young age.