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Travel+Leisure US
|April 2024
THE 26 PEOPLE, COMPANIES, AND NONPROFITS | CHANGING THE WAY WE TRAVEL FOR THE BETTER
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OPENING DOORS TO ANCIENT CRAFTS
DENTO
Many visitors to Japan are eager to learn more about the country's traditional arts and crafts, such as ceramics, textiles, handmade paper, and metalwork. But it can be hard to know where to look-and harder still to navigate the language barrier. Enter Dento, a new company that aims to open those doors. It's supported in part by the Kyoto-based travel agency Windows to Japan, whose founder and CEO Avi Lugasi recognized the need for a more equitable relationship between master craftspeople and the travelers keen to meet them. "One of the big issues has been, if a visitor is there talking with the craftsman, that takes the concentration out of what they're doing," Lugasi explains.
The solution? Compensating the professionals for their time-as well as creating an online shop that helps expand the market for these one-of-a-kind goods. Dento also operates a foundation that recruits and pays apprentices. "We're supporting the next generation that will carry on these crafts," Lugasi says.-E.G.
TRACKING EVERY SINGLE PIECE
PAKA
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