Phanindra Sama The Man Behind redBus Success

“You see things; you say, ‘Why?’ But I dream of things that never were and I say ‘Why not?’” These words of George Bernard Shaw resonate in the life of Phanindra Sama, the founder of redBus, the world’s largest online bus ticketing company with operations in six countries.

- DR SAJITH CYRIAC

He simplified bus booking and streamlined the process at a time when no one thought it would be possible.

Phanindra was born in a small village of Tadapaikal in the Nizamabad district of Telangana in 1980. He lost his dad at an age when he could not understand why things were happening. This major incident in Phanindra’s life shook up his childhood.

Phanindra was a very bright student from the very beginning. After his schooling, he got admission to the Birla Institute of Technology and Science where he studied Electrical and Electronics Engineering and became an engineer. Later, he attended the Indian Institute of Science and became proficient in computer networks. He studied Responsible Leadership and Sustainable Business Practices at the Swedish Institute, and Economics and Psychology at Stanford University, and received the Chevening Fellowship from King’s College London.