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Progressive Grocer - March 2024

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Amajor supermarket chain in southern India is commemorating its silver jubilee this month: 25 years of remarkable success in the food and grocery retail industry. Vijetha Supermarkets’ journey from a modest 1,000 sq.ft. store in Hyderabad to a network of 109 outlets spanning Telangana and Andhra Pradesh speaks volumes about its founder Jagan Mohan Rao’s steadfast dedication to excellence and customer satisfaction.
Our cover story this month (pages 22–32) eloquently portrays Rao’sjourney from humble origins to its current status as a leader in the retail industry. Originating from the agricultural heartland of Andhra Pradesh, Rao nurtured ambitious aspirations. Commencing his career on the shop floor of Trinetra Supermarket, Rao steadily ascended to build his own retail empire. Currently, Vijetha Supermarkets encompasses over 5 lakh square feet of retail space and expects revenues to reach Rs. 850 crore this fiscal year.

Progressive Grocer Description:

PROGRESSIVE GROCER has been the voice of the food retail industry for over 80 years in the USA. Serving a wide audience in the Indian market, Progressive Grocer India's readers are top management at headquarters and top decision makers at store level. By anticipating, reporting and interpreting important data and trends, PROGRESSIVE GROCER fulfils its mission of identifying and highlighting insights and opportunity for leading grocery retailers, thereby accelerating brands and sales success for leading manufacturers

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