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DRYJANUARY FOREVER

ELLE US

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December 2024 - January 2025

Drinking can feel sewn into the fabric of your twenties—those glittery, alcohol-fueled nights on the town, after-work happy hours, and bottomless brunches that seem ubiquitous in our culture. But some of today's twentysomethings are rewriting that script.

- Katie Berohn

DRYJANUARY FOREVER

"Among Gen Z, the proportion of people who choose not to drink is increasing by about half a percentage point annually," says Ziming Xuan, a social epidemiologist and associate professor at Boston University. In a 2020 study, 28 percent of college students in 2018 reported abstaining from alcohol, while that number was 20 percent in 2002.

MEER VERHALEN VAN ELLE US

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