Prada Hits Home Run

What is real and what is not? Where artifice meets authenticity, Prada Spring/Summer '25 presents a whimsical vision that evokes a sense of closeness to identify what is tangible and celebrates kinship.

- by Ling Jie Tuang

Rather than challenge the notions of beauty and ugliness, and subvert conventions, Prada sheds all artifice for Spring/Summer '25, revealing itself as an entity with a point of view, and not one that merely reacts to the world's indecisive trend cycles. With models marching out from a white hut complete with picket fence, the collection begins from the symbolic heart of the brand-home.