Poging GOUD - Vrij
DEEP DIVE
Vogue Philippines
|September 2023 - Anniversary Issue
As the chief brand officer of e-commerce destinations Revolve and FWRD, RAISSA GERONA is all about forming meaningful connections.

ON THE WEEK OF OCTOBER 23, 2022, Raissa Gerona’s calendar tallied 30 hours in meetings. This number might fluctuate here and there, but one thing remains consistent: the chief brand officer of multi-brand e-commerce destinations Revolve and FWRD sprints through consultations, interviews, and conferences like an athlete on a track.
She’s used to this. It’s probably why she logs into our call relaxed and lightly made up, long black hair cascading carelessly past her shoulders. “It is a lot of meetings,” she confirms with a small smile, when asked about her typical work week. “Lots of speaking.”
It wasn’t always like this; when her family moved to Silver Lake, California when she was seven, Raissa barely spoke the language. Born and raised in the province of Bulacan, her English was tinged with an accent that drew hostility from her peers. “I remember coming home and I was crying to my parents about, you know, not speaking English well,” she says. “And so then they were like, ‘Okay, from now on, we’re only speaking English.’”
This house rule would culminate in Raissa taking up political science at the University of California-Irvine, after developing a taste for public speaking in her high school speech and debate club. “I wanted to potentially be an immigration lawyer, because it was so hard for us to get a green card,” she recalls, “and so that was also something that always kind of stuck with me; trying to figure out how to help people like myself navigate through the system in the U.S.”
Dit verhaal komt uit de September 2023 - Anniversary Issue-editie van Vogue Philippines.
Abonneer u op Magzter GOLD voor toegang tot duizenden zorgvuldig samengestelde premiumverhalen en meer dan 9000 tijdschriften en kranten.
Bent u al abonnee? Aanmelden
MEER VERHALEN VAN Vogue Philippines

Vogue Philippines
a change of PACE
Iloilo City is just one of many escapes sprawling with adventures for you to Discover Juan by Juan
1 mins
June 2025

Vogue Philippines
SCRIPTED EMOTIONS
DARREN CRISS is no stranger to the spotlight. But, does his latest role in Broadway’ Maybe Happy Ending solidify his place within the ranks of Filipino theater legends?
5 mins
June 2025

Vogue Philippines
LAUGH LINES
Filipino comedy is often tied to family tropes and accents, but VICTOR ANASTACIO satirizes modern- day social tensions instead.
3 mins
June 2025

Vogue Philippines
in her words
CHEF MARGARITA FORÉS looks back on her journey as a woman in the kitchen
3 mins
June 2025

Vogue Philippines
next CHAPTER
What is MENOPAUSE? In a conversation moderated by journalist KAREN DAVILA, five women weigh in on the facts, share the realities of their personal journeys, and guide us through the science of what's really happening in our bodies.
13 mins
June 2025

Vogue Philippines
UNDERSTANDING HUMOR SERIOUSLY
HUMOR SERIOUSLY In Halakhak, the Filipino's hearty laugh and playfulness expands boundaries and paves the way for an inclusive future.
3 mins
June 2025

Vogue Philippines
FUN HOUSE
MOSCHINO creative director ADRIAN APPIOLAZA is spinning new classics inspired by the brand's provocative and mischievous history.
5 mins
June 2025

Vogue Philippines
TICK, TICK, BOOM
With a pencil, a parasite, and a pop-fed imagination, DEX FERNANDEZ draws outside the line and never stops moving.
3 mins
June 2025

Vogue Philippines
COLOR theory
Beauty Editor JOYCE OREÑA immerses into the power of color in individuality.
3 mins
June 2025

Vogue Philippines
under the KNIFE
DR. BENJAMIN CAMPOMANES' photographs in “Death to Fruits” pay tribute to fallen colleagues.
4 mins
June 2025