BUSINESS OF THE BEAUTÉ

THE INSPIRATIONAL CEO OF EMAX BEAUTE INTERNATIONAL IS A BUNDLE OF ENERGY. IN THIS INTERVIEW, WILSON LEE REGALES HIS ENTREPRENEURIAL JOURNEY IN THE BEAUTY AND WELLNESS INDUSTRY, HIS VISION FOR HIS BUSINESS, AND HOW BEING A FATHER AND AN ENTREPRENEUR IS A BALANCING ACT.

- JUSTIN NG

AT THE TENDER AGE OF 28, WILSON LEE HAS ECLIPSED HIS PEERS, ACHIEVING THE STUFF OF DREAMS FOR MANY OF HIS CONTEMPORARIES IN HOLDING THE STEWARDSHIP OF A BEAUTY AND WELLNESS CONGLOMERATE, AS CEO OF EMAX BEAUTÉ INTERNATIONAL. TO SAY THAT HE IS A CONSUMMATE PROFESSIONAL IS AN UNDERSTATEMENT.

The morning started bright and early. When I set foot into the gymnastics training centre where the first half of the photoshoot took place, Wilson was already getting his hair set and outfit straightened out. His enthusiasm was palpable. In fact, it was justified. When the concept of the photoshoot was agreed upon, Wilson pressed ahead and signed up for gymnastics training, just so he would look the part when it was time for lights, camera and action.

“I am not a model. I am not blessed with great features. I don’t want to show just my face,” Wilson said with a hint of conviction while tying his disposition with the photoshoot.

“What I do possess is energy and an indomitable spirit. I want that to come through and the only way to go about is through action. Today I have had to set my mind on channelling the right energy and hope that my determination, strength and personality are reflected in the pictures.”

Wilson’s energy on the day was boundless and infectious. He leaped into the air while flashing a smile. He tried his best to please the photographer and gain a nod of approval from the creative director. One could see evidence from his comportment that made him a capable leader who leads by example.

A PURVEYOR OF ALL THINGS BEAUTY