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Why Is Everyone On Steroids Now?

GQ India

|

June - July 2024

Suddenly, steroids and a slew of other performance enhancers are moving out of the shadows and into the fitness routines of a new category of enthusiastic user. Across the internet and in gyms, how did body-modifying drug use become so ubiquitous, so effective, so...normal? And can it really be a good thing?

- ROSECRANS BALDWIN

Why Is Everyone On Steroids Now?

SOMEONE IN YOUR life is using performance enhancing drugs. I feel comfortable making that bet because I recently discovered how many people in my life are using performance enhancing drugs. Maybe your dad scored human growth hormone at an anti-aging clinic. Maybe the woman you met on Hinge just ordered her first peptide stack. It's definitely the middle-aged white dude at work who calls you brother, who takes beta blockers before presentations-the same guy who texted you about T, testosterone, AKA test, because he copped a vial off a friend and bro, things were wild, he felt crazy, like he could reply to a thousand emails while running through a wall. Brother, you need to check this shit out asap.

My curiosity about this sudden ubiquity helps explain how I came to meet Nick, 33, a handsome white guy, comprehensively tattooed, dressed in a workwear jacket and nice jeans. Nick looks like somebody you'd meet in an expensive coffee shop. It's a look that doesn't suggest, to most eyes, somebody who at times injected himself daily with steroids. Somebody who used to deal them and even cooked them in his kitchen. Somebody who once injected himself, Pulp Fiction-style, straight in the chest.

A decade ago, Nick lived with his parents in Southern California and had a day job doing manual labour; going to the gym was his escape. Training was the only thing I could really do, he said. I was kind of a vegetable other than when I was in the gym.

MEER VERHALEN VAN GQ India

GQ India

The Modern Gentleman's Guide to Manners & Entiquette

135 Rules to Live By in 2025

time to read

16 mins

October - November 2025

GQ India

GQ India

INSIDE THE SECRET CELEBRITY PR MACHINE

The disinformation age has hit Hollywood, and the celebrity-industrial complex is armed to the teeth. Meet the crisis publicists, right-wing wranglers, and trolls for hire who are shaping what we think about today's biggest stars.

time to read

27 mins

October - November 2025

GQ India

GQ India

Masculinity Is 'Such a Blurred Thing'

Jonathan Anderson doesn't just design clothes—he creates characters. Characters who represent a multifaceted range of masculinity and the many ways men can dress (and be) in 2025. As the new creative director of Dior, how will he shape the future of menswear?

time to read

15 mins

October - November 2025

GQ India

GQ India

WATCH REPORT

Bold colours, innovative, sustainable materials and heritage tributes tied to brand milestones: 2025 has proven that horology can be deeply personal, ethically aware, visually expressive and technically brilliant—all at the same time. Here's a round-up of the blockbuster timepieces from this year's crop of watchmaking novelties.

time to read

8 mins

October - November 2025

GQ India

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How Do You Rob an ATM? You Blow It Up

In an increasingly digital society, an underground assemblage of thieves in the Netherlands has kept alive the art of violently stealing large sums of cold, hard cash.

time to read

27 mins

October - November 2025

GQ India

GQ India

RHEA CHAKRABORTY RECLAIMING HER IDENTITY

After years of relentless scrutiny, Chakraborty moves forward with grace and grit, turning pain into purpose with her podcast Chapter 2—and helping others find strength along the way.

time to read

4 mins

October - November 2025

GQ India

GQ India

SUNIEL SHETTY WINNING AT LIFE

The vintage action hero has had an unlikely renaissance as an internet sensation, driven by his love for clean living, fitness and old-world charm

time to read

3 mins

October - November 2025

GQ India

GQ India

SAWAI PADMANABH SINGH THE RENEWAL OF JAIPUR

From polo grounds to palace courtyards, the suave 27-year-old is spearheading a movement to reclaim Jaipur's status as a global centre for cultural excellence.

time to read

3 mins

October - November 2025

GQ India

GQ India

India's Winter of Art and Culture

India loves a good spectacle: weddings, festivals, cricket, elections. But its most inspiring escapes aren't loud. This winter, skip the obvious tourist trail and step into studios and culturally rich towns where creativity hums quietly.

time to read

5 mins

October - November 2025

GQ India

GQ India

RICKY KEJ CREATING MUSIC THROUGH GLOBAL DIALOGUE

A three-time Grammy winner, 2025 Padma Shri recipient and UN Goodwill Ambassador, Kej is using his compositions and collaborations to inspire change and speak for the planet.

time to read

3 mins

October - November 2025

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