American photographer—Elliot Erwitt once said, “The whole point of taking pictures is so that you don’t have to explain things in words”.
It is indeed simple and indisputably true. The photo series - ‘Quit Smoking’ presented by Rishish Pandey, aims at putting forth a gruesome reality, not in words but through his photographs. Drag by drag, people who smoke cigarettes are descending towards self-destruction. Rishish has tried to visually capture this message through his ‘Quit
Smoking’ campaign. He shared with us how he conceptualised the idea. Here’s what Rishish has to say about his photo series...
THE CONCEPT
This story is from the March 2017 edition of Smart Photography.
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This story is from the March 2017 edition of Smart Photography.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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