Creative studio Found recently partnered with design agency Cubo to create a landmark campaign for renowned whisky brand, Ballantine’s.
The campaign, entitled Too Good To Hide, tells the story of the three signature single malts hidden inside the famous blend.
“Cubo approached Found off the back of our short film, Mondegreen,” says Mike Sharpe, founder and creative director of Found. Set in a surreal museum of mishearing, Mondegreen features a series of kinetic sculptures representing different words that sound like Found. “Inspired by Mondegreen and eager to create a House of Ballantine’s for their next campaign, Cubo’s creative team invited us in to explore the concept in a single bid pitch process,” adds Sharpe.
To explore Cubo’s vision of the House of Ballantine’s concept, Found crafted a story of revelation. “Viewers encounter locked doors, towering walls, safes, and hidden corridors, as they make their way through the brand story to uncover three unique worlds,” Sharpe continues. “Driven by a sense of intrigue, the audience discover the distinctive origin and flavour stories of each malt.”Designed primarily for the Asian market, the film features stark white branding and incorporates a host of details signposting the rich brand history of Ballantine’s. Sharpe explains: “The environment we created conveys both tradition and innovation. The building itself incorporates subtle whisky cues: the ceilings nod to the wooden panels used in the whisky barrels, and the entwining patterns in the architecture reflect how the individual single-malt whiskies combine to create the blend.”
This story is from the November 2019 edition of 3D World UK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the November 2019 edition of 3D World UK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Nvidia GeForce RTX 4080 Super Founders Edition
On the surface, the GeForce RTX 4080 Super is barely any different from the vanilla GeForce RTX 4080 that was launched in 2022.
MCU VFX moments
Pros choose their favourite CG shots from the Marvel Cinematic Universe
Nosing around on Fallout
We sniff out the story of how FutureWorks brought The Ghoul to life with the creation of his iconic noseless face
DISCOVER RED GIANT GEO'S HANDY TOOLS
Heather Sterland introduces one of the newest additions to Maxon's suite of Red Giant VFX plugins with an atmospheric lunar creation
BUILD AND ANIMATE A FUN-FILLED ROBOT
Expand your horizons with Julio Benavides, who reveals his workflow for creating a charming hard-surface character
DESIGN STRIKING SCULPTS AT SPEED
Learn how to build 3D characters that balance visual quality and efficient workflow with pro advice from Oh Holy Mary
CREATE A CANYON ENVIRONMENT
Build a stunning desert setting with an expert walkthrough from Romain Eboli, who uses high-quality Quixel assets
TURN A 2D CONCEPT INTO AN INCREDIBLE 3D-PRINTED FIGURE
Concept artist Emily Chapman shares her process for sculpting, printing and painting an outstanding model to put on display
Goodbye SAIGON
Trevor Hogg gets held captive by multiple versions of Robert Downey Jr.while uncovering the visual effects of HBO's spy series The Sympathizer
IMPRESSIONISTIC REALISM
Trevor Hogg learns how the artisan aesthetic came to be for The Wild Robot