The animation industry in India has come a long way, and still has a longer way to go. Renowned animation film maker, Suresh Eriyat, gives us the ground reality of the industry today, and where the future lies.
The Indian Animation Legend, E Suresh, has been a pioneer in storytelling and animation through films. He heads his animation studio Studio Eeksaurus and he was the first to launch clay animation commercials in India. Also, his short films, Fisherwoman and Tuk Tuk, and Tokri, both won National Film Award for Best Non-Feature Animation Film, apart from winning almost 60 national and International awards at various festivals with over 150 official selections globally
CG. Where does animation stand today in India? Is there a gap in the understanding of what the animation industry encompasses?
Suresh. There are several gaps in the way animation is understood in India. Internationally ‘animation film maker’ and an ‘animator’ are similar. There the animator is synonymous to a film maker who uses animation to make his/ her films bringing in a holistic process to the film making. In India that is not necessarily the case. Firstly, animation is associated with just cartoons in India. Beyond that it is widely believed to simply be a technique. And this is used in the Indian animation industry mainly to provide a service, as a BPO format. Unfortunately here animation is seen as a skill set equivalent to learning a software or a tool, and not as a conceptual ability of a person creating ideas to tell a story. It is not seen as the overall process.
Another misconception is that animation films don’t require direction/a director. These are all misnomers because it is not yet a popular medium here. The way it is taught or talked about by some of the academies in India, also adds to the confusion and misleading terms.
CG. What do you think it would take to change this perception in India?
Esta historia es de la edición Issue 46 de Creative Gaga.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición Issue 46 de Creative Gaga.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
WE ARE THE CHANGE
Chief Creative Officer of Wallcano www.wallcano.com
TIME TO BE PREPARED AND MOTIVATED!
“Life should never get you down whether there’s a lockdown or not. Now, maintain safe social distancing, together we can be all-conquering. Let’s stay together by being apart. This one is straight from the heart” says, my friend Mr Karl Mascarenhas who heads DIVA Pageant Studio in Pune.
Painting Through Pandemic
Vibrant illustrator Tania Yakunova talks about her life as an artist in quarantine and shares her hopes and fears as we all wrestle through this pandemic.
Sketching The Lockdown Away
Known for his humour laced caricatures and cartoons, artist Uday Mohite voices his concerns as the pandemic ensues, the uncertainty reigns and the lockdown continues.
FIGHTING CORONA WITH COLOURS
Through original and vibrant illustrations, Ranganath captures the look and feel of Coronavirus induced pandemic. Here is a conversation to unravel the art, colours, style and mindset of the artist battling the quarantine.
STAY HOME AND MAKE ART
Mural artist Shahul Hameed unravels his secrets to remaining cheerful, positive and hopeful as we endure these stressful times while staying at home.
Battling Quarantine Through Art and Music
Vibrant colours, dark themes and Metal would define the artist and drummer Aaron Pinto who shares the influence of art and music on his quarantine time.
THE FUTURE OF WEB AND APP DESIGN
The Founder and Design Director of Lollypop, Anil Reddy shares his views on how the future of Web & App design hold and how it has already started transforming designers into research and strategy-driven solution provider.
THE FRAMED EMOTIONS
Sushant Kamble is a self-taught artist who turned his experimentations in Photoshop and explorations with art, into his profession. Even today, he enjoys discovering new techniques and features.
The Cosmic Chaos of India
Just like the cosmos, when you see India for the first time everything seems chaotic and yet every Indian person finds his/ her own order in that hustle which all goes in tandem. Pavan Rajurkar a freelance illustrator based out of Mumbai, capture this Indianness perfectly in his artworks for many different brands and studios. Some of his recent illustrations have been displayed here.
