Telling A Story Through Design

There is a lot that the practice of architecture shares with that of jewelry making; both rely heavily of aesthetics and design. Deftly combining the principles of practical office space design with the intangible magic of what the jewelry symbolizes, JTCPL Designs brought to life a structure for KBS Group that embodies the brand’s ethos and personality, where each space tells a tiny tale that eventually adds to the Group’s story and journey so far.

- Sharmila Chakravorty

Designing office spaces is a complex process. Unlike residential spaces that are expected to ideally reflect the personality and preferences of the inhabitants, office spaces have a number of variables. Firstly, they have to be designed in a way that suits the functions and activities of the business. Then, the employees need to be comfortable, relaxed and inspired by the space they inhabit for most of the day, or night in case of shifts. The space also has to reflect the culture of the organization. Moreover, it must clearly mirror the ethos and vision of the business. And lastly, it must inspire the client’s trust and willingness to conduct business with the organization. Any discrepancy in any of these complex variables could often lead to dissatisfied employees, or worse, unwilling clients. Needless to say, both these situations can be massively damaging to the organization or business.

This is especially true for business that cater to the aspirational needs of clients. Such businesses rely heavily on creating and maintaining credibility amongst their clients. Their brand perception and image are thus extremely important, and at times for the classic ‘first impression is the last impression’ principle. Thus, for architects designing spaces for such businesses, the challenge is compounded even further. For JTCPL Designs, the creation of KBS House in Andheri, Mumbai for the KBS Group too posed a similar challenge. KBS Group is a renowned name in the diamond and jewelry industry, with over four decades of industry leadership to their credit. To commemorate four decades of existence and leadership, they envisioned a flagship headquarters that would embody their brand, its legacy of high quality materials, creative designs, and impeccable execution.