That is the question many business owners have asked themselves during the COVID-19 (coronavirus) pandemic. While some businesses have developed strategies in an emergency response to help endure an economic storm, others have made important planned changes to their business as business processes have been completely transformed.
DO I DIVERSIFY PERMANENTLY?
So the question is – Do I diversify permanently, or not to diversify permanently?
This pandemic is forcing businesses to become more alert to new ways of keeping afloat; businesses that have diversified have now been exposed to new markets they may not have otherwise considered. And as business owners, though many of us are small operators, we need to evaluate how feasible, in terms of cost, operational capacity and lead generation it may be to remain with our current format.
This story is from the October - November 2020 edition of Pinstriping & Kustom Graphics Magazine.
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This story is from the October - November 2020 edition of Pinstriping & Kustom Graphics Magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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NOT YET
TELLING A STORY WITH ART
THE Lowdown
Our place for news, courses, updates, the latest products and anything else awesomely kustom
DEAN ''WALLY WILINSKI
Name: Dean “Wally” Willinski
WALTER CUETO
I was accepted to Art & Design where, at the time, we had to take four periods of art. I fell in love with the airbrush and never put it down since 1988. Fast forward to today, and I continue my education, I attempt to take yearly airbrush classes, in order to improve and grow.
GRISAILLE
CONTEMPOEARY ART USING MASTER'S STYLE
JOHN BOOTH IN
Location: Louisiana, USA
Claudio nosari leathercraft
My name is Claudio, and I am based in Northern Ireland. Originally I come from a small country town in Northern Italian Prealps.
DANNY RIDDLE
My name is Danny Riddle. I’m a pinstriper, sign painter and I do gold leaf, airbrush, custom graphics (pearls, flakes, candies, etc). Painting is my passion. I’ve been involved with this business for 50+ years.
Casey Mckinley
My name is Casey McKinley, and I am an illustrator living near Kansas City, Missouri, with my wife Monica and three kids Ella, Eli and Ean. My specialty is in inking and coloring with Adobe Illustrator. I have been a professional graphic designer and illustrator for over 20 years. You can find all of my work on Instagram and Facebook, and I go by @mckinleyillustration.
Between the Lines: Steve Chaszeyka
Brush painted cartoons
