Tell us a bit about the origins of EVR Motors?
We were founded in 2012 by Victor Kislev, now the CTO, Ruslan Shabinski ,VP-R&D and Eli Rozinsky, President. Kislev is a motor designer for submarines steering systems while Ruslan was an automotive engineer who connected with Rozinsky, an electrical engineer with experience in start-ups. The name is an acronym of the first letters of the co-founders. Back in 2012, it seemed that the electric vehicle adoption would start but in Israel it stalled, and the Co-founders went over to develop generators for wind turbines. In 2018, they went back to electric motors for automobiles. They realised that the market for EVS was much bigger. Around this time, we got a host of new investors led by one of Israel's tech gurus and a leading investor, Marius Nacht, founder of Check Point. We have a team of over 25 people, many with doctorates. Almost everyone is experienced and are experts in electric motors. The average age is 55 years. We are not a group of youngsters but people with decades of experience.
What is your India strategy-Will you licence your product in India?
Our route we intend to take is licensing. We do not want to go for contract manufacturing. EVR will work with OEMs and Tier-1s to define specific motors. We will support them for setting up the manufacturing, provide parts where we have an upside and get as many motors as possible on the road. We will position ourselves as technology partners. EVR is also looking at establishing a facility in India not just for marketing but also to support development and manufacturing of volume parts. We are also looking at making high-end motors.
What requirements do you see from India as compared to other global markets?
This story is from the 1st March 2022 edition of Autocar Professional.
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This story is from the 1st March 2022 edition of Autocar Professional.
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