The Rally Rd. Smartphone App Lets Enthusiasts Buy and Sell Shares in Classic Cars.
REMEMBER THE DAYS when you could scoop up a used Ferrari 330GT 2+2 for 30 grand? Neither do we. Today, even a low-end vintage Ferrari sells for hundreds of thousands. And the truly collectible cars—Ferrari 250GTs, prewar Alfas, Aston DB4 GT Zagatos—fetch millions. The average Joe, it seems, has no hope of getting into the higher levels of the game.
That’s where Chris Bruno, one of the founders of Rally Rd., disagrees. Rally Rd. is a platform that gives aficionados who can’t afford high-end cars the chance to own a stake in one. The business is regulated by the U.S. Securities and Exchange Commission, and FINRA-registered brokers oversee all transactions and vet the vehicles Rally Rd. purchases.
This story is from the November 2018 edition of Car and Driver.
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This story is from the November 2018 edition of Car and Driver.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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