This time round, it went and designed an entirely new X model, though its existence is a little more complicated than simply being another seven seater.This car was built for one reason and it&rsquo;s the same reason the Audi Q8 exists: the sedan is on life support and traditional models are being replaced with high-riding vehicles.The X7 is BMW&rsquo;s answer to the luxury barge segment, currently consisting of the Range Rover, Bentley Bentayga, Rolls-Royce Cullinan and Mercedes-Benz GLS.Prospective customers in this segment aren&rsquo;t interested in reasonable pricing but, for the record, we think the X7 is actually not that expensive. Compared to a few of the other cars mentioned here, the X7 might even be called a bargain.STYLE Normally we reserve comment on styling. What works for one person doesn&rsquo;t work for the next so we usually leave it for you, dear reader, to decide.In the case of the X7, we can&rsquo;t help but comment on the look. There&rsquo;s an elephant in the room and by now you&rsquo;ve probably spotted it: it&rsquo;s the elephant-sized grille and it has been a constant source of mockery since the first images of this SUV emerged online.To us, it makes perfect sense. The kidney grille is the most famous design feature in BMW history, so why not make it as prominent as possible on the biggest car you currently make.SUBSTANCEAs you&rsquo;d expect, there are no small engines available. The entry-level &ndash; if one could call it that &ndash; is the xDrive 30d, which is equipped with a 195kW/620Nm six-cylinder turbocharged diesel but in the X7, the M50d is the one you want. Not because the 30d feels underpowered but rather because the quad-turbo six-cylinder diesel better suits the nature of the car. The 294kW/760Nm figures are massively impressive, as is the 0--100km/h sprint time of 5.4 seconds. What really matters, though, is how good you&rsquo;re going to feel owning a car with four turbochargers. The only other production car with the same bragging rights is Bugatti&rsquo;s Chiron.All X7 models come as standard with an eight-speed automatic transmission.As for the ride and handling, it&rsquo;s exactly what you&rsquo;d expect from BMW. The X7 rides on air suspension and it does a brilliant job on- and offroad. Even when fitted with optional 22-inch alloys, the X7 remains remarkably stable on a gravel road. And surprisingly comfortable.On tar it&rsquo;s even more impressive. The car can&rsquo;t escape its weight but we were expecting it to lean way more through the corners than we actually experienced. Once again, BMW hit the nail on the head by finding that perfect spot between comfort and sport.GADGETS Being the halo SUV for the moment, the X7 is equipped with a lot of features. It&rsquo;s as opulent as the 7 Series and then some. Listing the standard features would take up too much space, so let&rsquo;s just say the standard equipment levels are more than reasonable at the price.The seats deserve slightly more attention. The standard configuration is two in the front, three in the second row and two in the back. As an optional extra, you can specify six seats: two in the front, two in the second row and two in the third row.This is definitely an option to go for. The amount of space in the second row is superb, as are the seats. It&rsquo;s the closest you&rsquo;ll get to business class on the ground.SUMMARYThe BMW X7 is a superb vehicle, which doesn&rsquo;t have any real competition at the moment. Its nearest rival, the Mercedes-Benz GLS, is months away and every other seven-seater doesn&rsquo;t offer as much right now. If you&rsquo;re in the market for the ultimate in luxury, with seating for six or seven, this is pretty much the only option out there; it&rsquo;s just as well it&rsquo;s a good one. PRICING:X7 xDrive 30d: R1 554 500X7 xDrive M50d: R1 853 200

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.