Mercedes-Benz cars are renowned for their sensual forms and clear surfaces. But Gorden Wagener, Chief Design Officer of Daimler AG, is thinking even further ahead. his concept of SENSUAL PURITY is opening up spaces for whole new worlds.
Gorden Wagener sits on the sofa studying a piece of granite. He turns and feels the small stone as he holds it between his fingers. It is long and grey, with no corners or edges. A piece of the earth’s surface, created over many millions of years, formed by the elements. A thing of essential beauty and elegance. Not a hint of vulgarity; not a trace of pathos. Smooth and pleasant to the touch, the stone is the epitome of clarity and purity. Gorden Wagener, who has headed design at Mercedes-Benz since 2008, calls this the “DNA of form”.
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