Perfume has always been deeply personal and transportive. Have a glance at fragrance reviews to get a whiff, with Chanel N°5 described as “a sparkling drink on a summer’s day” before smelling like “rolling around on crisp white sheets in a silk nightgown”. It’s this ability to give us magic, even in the most mundane moments, that makes perfume pandemic-proof.
Even as restrictions still surround us, the desirability of bespoke fragrances lingers. After all, we wear fragrances not just to attract others, contrary to what age-old wisdom suggests, but also for the delight in wearing it for ourselves. As such, there’s an appeal to creating a scent that’s uniquely our own.
Enter Maison 21G. Founded by Johanna Monange in Singapore two years ago, the perfumery house offers the experience of creating customized blends of scents according to your personal preferences. “We first discover what you like or don’t like, how to pair our scents with other scents, and for what occasion it’s for,” says Monange, who speaks French, English, and Mandarin. “Instead of pushing things onto people, I prefer to understand who you are and guide you to create your own perfume. We’re just here to transmit our knowledge as scent designers.”
As creating custom perfumes quickly catches on, Maison 21G’s business has expanded rapidly over the past year, with the original boutique in Duxton Hill now complemented by an outlet in Marina Bay Sands Mall and another to open in Ngee Ann City.
What attracted you to the world of perfumes?
This story is from the Issue 61 edition of Yacht Style.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the Issue 61 edition of Yacht Style.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Wong Tet Choong - Singapore's Most Famous Sailor
TC Wong made global headlines last year when the rapid spread of Covid left him stranded at sea in his Leopard 50 for months until he was eventually allowed into Fiji, where he has remained since. Now, the adventurous 60-year-old is waiting for borders to open so he can continue his journey around the South Pacific on his beloved Ximula III.
Burgess Marks New Milestone In Asia With 20th Superyacht Transaction
Confirming its position as the regional leader in selling large yachts, Burgess’ recent sale of the 52m Amels Lind marked the 20th transaction by the brokerage house’s Asia team since it was formed in 2015.
Premieres & Newcomers
Yacht Style provides an overview of this year’s exciting new models, with most on display at this year’s Cannes Yachting Festival and/or Monaco Yacht Show, some having shown earlier in the year and a couple making their debuts in other autumn shows around Europe.
Déjà Vu In Denmark
Halfway into SailGP’s second season, a familiar pattern begins to emerge. Australia, runaway winners of the first series, again top the table, despite having to sit out one of the four events held so far with gear failure.
Galeon Spreads Its Wings
With Hong Kong welcoming its first Galeon 640 Fly and 325 GTO this year and Asia’s latest 500 Fly arriving in Singapore, Yacht Style looks at the builder’s 20-year relationship with Tony Castro that has resulted in some of the world’s most innovative production motor yachts.
How To Build A ‘Scent Wardrobe'!
Johanna Monange founded Maison 21G in Singapore to offer customised scents for all clients and all occasions. The personal approach is proving popular, with growing understanding of how to build a ‘scent wardrobe’ and more boutiques opening around the city.
Rolex Fastnet's “Coup De Cherbourg”
Fierce sou’west winds gusting 30 knots greeted 337 yachts starting the Rolex Fastnet Race, as the 49th edition of this famous offshore classic set off not for Plymouth as usual, but for Cherbourg in France, via Ireland’s Fastnet Rock.
Stepping Out Of The Shadows
As founder and Director of VP Yachts, Vivian Chan is quickly making a name for herself as the Hong Kong dealer for Italian builder Sessa, even if it appears a world away from her other role as General Manager of her family’s Sun Hing Shipyard.
From Pollution To Purpose
Former Singapore Idol finalist and TV producer Mathilda D’silva explains how the Ocean Purpose Project evolved from what she saw on and around her hometown beach in Pasir Ris.
TECH GIANT
Camper & Nicholsons’ recent achievements include selling the 105m Lady Moura and adding the 126m Octopus to its charter and management fleets, but CEO Paolo Casani is most excited about the company’s focus on proprietary technology to engage clients in the new era.
