CATEGORIES

Tips on Breaking Into the Luxury Market

So, you've been doing residential real estate for a while and you're looking to up your game. A lot of people consider going into the luxury market at that point. Or, maybe you started in the business always intending to specialize in luxury properties and were just learning the ropes before you tackled one of the industry's most lucrative specialties.

BRITTANY HENSLEY

Top Agent Brittany Hensley with Navigators Real Estate specializes in selling luxury real estate, beach homes and vineyard properties in Templeton, Paso Robles and Cambria.

Are You a Value-Added Agent?

I'll bet if I asked ten real estate agents, all ten would answer 'yes' to that question.

OWEN BERKOWITZ

\"I like to tell people I went from selling gingerbread houses to selling gingerbread houses,\" says Owen Berkowitz.

By the Numbers: Understanding the True Value of Square Footage

Measuring the square footage of a property may seem like an objective and straightforward task, but you’d be surprised at how many agents and homebuyers misunderstand this pivotal figure.

Are You Doing Business As YOU On Facebook?

Are you ‘Doing Business As YOU’ on your personal Facebook page? In other words, are you posting your business content from your personal page?

Top Agent Tips and Questions for Choosing Your Listing Agent

Now that you've decided to sell, it's time to select the professional to help you market your property.

NICOLE NOON

Nicole is not just a real estate agent, she’s a relationship builder. Over the past three years, she’s hosted client parties, not only as a business gesture but as a heartfelt way to reconnect.

Be Their REALTOR for Life: How to Build a Relationship with Your Clients That Will Last a Lifetime

In the world of real estate, an agent's relationship with their clients can make or break their career.

6 Ways to Get Your Client to Trust You

The word \"REALTOR\" can leave a sour taste in some people's mouths. Many of today's home buyers and sellers grew up during the 2009 recession.

24-Hour Touch-ups to Maximize Your List Price

Sometimes it takes a full-scale overhaul to prepare a house for market.

1 Billion-Plus Reasons Why You Should Be Active on Facebook

The number is staggering and potentially career ending for REALTORS® who ignore it: 1,440,000,000. That’s the total number of monthly active users on the social medium Facebook.

ERICA CUNEEN

“You should get your real estate license; you’d be great at this!” These were the words that changed Erica Cuneen’s life forever.

Incorporating Charitable Giving in Your Real Estate Practice

As real estate professionals, taking part in the community and serving others is central to a long-lasting practice.

Untangling the Bidding War: A Buyer's & Seller's Perspectives

In a competitive marketplace, bidding wars become the norm. While this may put sellers in an excellent position to recoup on their investment, it can push buyers beyond their budgets and test their temperaments in the process. As an agent, how do you navigate both sides of the coin? After all, you want to net the best results for your client—regardless of which side of the closing table they’re on.

Every Player is Valuable: How to Boost Your Team's Morale

In the fast-paced world of real estate, it can be easy to overlook the contributions of those lower-level employees who are instrumental in our success, yet are overlooked when it comes to recognizing the important roles they play in keeping our business operating smoothly.

DWAYNE WHITAKER

From casual investor to sought-after real estate virtuoso, Dwayne Whitaker's journey in this industry is one of serendipity and tenacity.

Top Agent Tips and Questions for Choosing Your Listing Agent

Now that you've decided to sell, it's time to select the professional to help you market your property.

5 Social Media Mistakes Real Estate Agents Must Avoid

There is perhaps no greater marketing tool for agents these days than having a large presence on social media, but there is more to social media marketing than just opening an account and gaining followers.

24-Hour Touch-ups to Maximize Your List Price

Sometimes it takes a full-scale overhaul to prepare a house for market. Other times, only a series of small adjustments are required to make a listing's true potential shine.

MUHTASIN SADMAN

Muhtasin Sadman of Warren, Michigan, has launched a meteoric real estate career by building his business on a bedrock of statistical acumen, family values, and tireless dedication.

Easy Blog Topics for Your Real Estate Blog

Today, blogging looks a lot different than it did back in 2007, when the platform was just beginning to take off. Successful bloggers don't choose blog topics on a whim. They think strategically and develop pillar content that their target audience will come back to again and again.

JULIE CAPRON

Julie Capron is not just any agent-she's a proud owner of a rebranded brokerage: The Collective Home Group, with locations in both Buchanan, Michigan, and Granger, Indiana.

Reconsider Referral-Only When Planning for the Future

Many agents plan for the idea that working only on referral may not be sufficient during slower times of the year, in a down market, or when an agent needs to expanding into a new sector.

6 Things All Successful Negotiators Do

If you think about it, you've been negotiating your whole life. As a kid you negotiated constantly with your family, your teachers, and your classmates. If you're a parent, you're negotiating probably more than you ever have in your life. But it's one thing to negotiate staying up late on a school night, people oftentimes have trouble translating those real world negotiation skills into the business world. But the truth is there are a lot similarities.

3 Ways to Make Your Workspace Work for You

Productivity experts agree that a curated workspace positively impacts productivity and mood, but oftentimes we settle for bland desks and cubicles that lack personalized details or considerations for workflow.

There Goes the Neighborhood: How to List High When Neighbors are a Nuisance

Troublesome neighbors are a relatively common issue that agents come across.

4 Easy Ways to Redecorate Your Office that Will Boost Morale & Impress Clients

Your office is a battle-station of sorts. It’s where you field business, launch your communications, and make the magic of your enterprise happen on a daily basis.

CONNECT BEYOND REAL ESTATE to Attract Future Clients

What kind of content are you sharing on your blog, website, and social media? Does most of it have something to do with buying or selling a home? While sharing the latest market information or tips on how to qualify for a mortgage, or when someone should buy or sell is important and demonstrates your value as a REALTOR®, it shouldn’t be the only subject you cover.

Emotional Fluency: How to Communicate with Clients When Tensions are High

Managing emotions, expectations, and personalities are central to a successful real estate career.