British writer and lay theologian, Clive Staples Lewis said, “you can never get a cup of tea large enough or a book long enough to suit me.” That is a perfect sentiment that one can think of for a nice cup of tea. This beverage, which comes in a wide variety of different flavours is one of the most popular drinks in India.
The British love the tea so much that they have specifically marked afternoon time as ‘tea time’. Legend has it that afternoon tea was created by Anna Maria, the seventh Duchess of Bedford. She is believed to experience a ‘sinking’ feeling around 4pm every afternoon; so she asked her maid to bring her tea and a slice of bread and butter to tide over the period between lunch and dinner. She found that tea was the perfect refreshment and asked her friends to join her. This quickly became a popular social event and the English afternoon tea was born.
In India, ‘Chai’ is more than just a cup of tea to start the day. It is an integral part of the rhythm of life. Tea is India’s most popular drink. It is not just a drink for the Indians but a ritual, a celebration or, one may say, a diversion from the regular mundane affairs. Tea is, today, among the most popular drinks in the country. No wonder India has a consumption of 837,000 tonnes per year.
India is the second-largest producer of tea (only behind China) but there is so much demand that 70% of the production is consumed within the country. No wonder December 15 is celebrated as International Tea Day in India. It has been celebrated, since 2005, in tea producing countries like Bangladesh, Sri Lanka, Nepal, Vietnam, Indonesia, Kenya, Malawi, Malaysia, Uganda and Tanzania.
This story is from the December - January 2020 edition of Bakery Review.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the December - January 2020 edition of Bakery Review.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Caffe Allora Expands
Caffe Allora, the renowned Italian bistro, unveils its latest venture with the opening of its sixth outlet at Phoenix Mall of Asia, Bangalore.
Atelier V Expands Offerings
Indore's fine dining restaurant, Atelier V, launched its brand new breakfast menu. Crafted by the acclaimed chef and owner Vedant Newatia, this innovative spread caters specifically to patrons who crave a truly delicious start to their day.
Indulge in 'Nostalgia'- The Old School Bakery
Bandra's newest Nostalgia Cafe and Bakery, where your dreams come true to relive the simpler moments as you indulge in a few nostalgic snacks and comfort drinks.
Success of Bakery Outlets
The bakery and confectionery business in-modern India has a great potential This is natural considering to grow the fact that today's urban India has huge numbers of nuclear families, many of whom have very little time at their disposal to cook elaborate meals.
The Priceless Spice
To put it simply, saffron is a spice. Of course, this definition also needs to be followed by several descriptions and explanations. One of them is that saffron is the costliest spice on the planet, by weight.
The Indian Cottage Cheese
Paneer is the most in-demand dairy product in India. It is a fresh and delicate cottage cheese or milky cheese, rich in all nutrients as well as delicious in taste. In the Indian subcontinent, many people have derived a method to preserve fresh milk in the form of paneer. Paneer, the Indian cottage cheese is comparable to the popular western ricotta cheese both in terms of texture and taste.
Key Bakery Trends
One of the largest segments in the food processing sector in India, Bakery industry is poised to witness remarkable growth.
Breaking Fast
The role of breakfast in our daily routine cannot be overstated. It is perhaps the most important of all meals; a hearty breakfast can greatly facilitate to give a good and cheerful start to the day.
Market for Healthy Bakery Ingredients
The bakery market, according to IMARC, is likely to grow at a CAGR of 9.9% between 2024-2032. The growth has been mainly because the industry is aware of the consumers' growing demand for healthy low trans-fat, bakery items and is making all efforts to meet this requirement. The basic ingredients thus need to be altered and this provides a prodigious opportunity for an enterprising entrepreneur to venture into a lucrative market - The Bakery Ingredients Market. But for this the entrepreneur has to make a thorough study not only of the growing needs of the industry but also the different healthy ingredients that the industry will need in the future. Ashok Malkani deliberates on the healthy raw materials that are likely to be used by the industry, thus enabling the entrepreneurs, keen on entering the business, to succeed.
International Snacks
International snacks like doughnuts, burgers and waffles have today become common among not only the millennials but people of all ages. Their popularity has become equivalent, if not more, than that of the Indian snacks. Their adaption to suit the Indian palette, have contributed to their widespread consumption. Ashok Malkani delves on the factors contributing to their finding favour with the populace and their future.
