Hunting For The Right Recipe
Business Today India|December 25, 2022
Zomato has a number of ducks to tend to-from food delivery and blinkit to its wholesale restaurant ingredients play. But what is vexing management and investors is which duck will lay the golden egg on its path to profitability
Rachna Dhanrajani
Hunting For The Right Recipe

CHOLE BHATURE IS not just a food item, but an emotion for the people of Delhi. But chole bhature is not the only delicacy that can claim a place in people's hearts.

There's Lucknow's tunday kabab, Hyderabad's biryani, Kolkata's rosogolla and many more such food items from across the country that can make food aficionados salivate just by their mention.

Till now, the only way to savour the original taste of these delicacies was to visit very specific outlets in the cities which lend them their fame, and sample them.

But now, Zomato is going the distance to bring these famous dishes from around the country to your doorstep with 'Intercity Legends', its latest venture. For instance, if you're craving some good old chole bhature from the popular Sita Ram Diwan Chand-in Old Delhi's Paharganj area-in your living room in Mumbai's Lower Parel, Zomato can deliver the dish to your doorstep by the next evening for as little as 720, after taxes.

This story is from the December 25, 2022 edition of Business Today India.

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This story is from the December 25, 2022 edition of Business Today India.

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