While MSMEs make up a significant portion of the business ecosystem in the country, a large portion the smaller players within this segment were the earliest to face the brunt of the pandemic. Many had no choice but to close their doors for good while others pivoted their business diversifying into other areas to stay afloat. Despite this, local entrepreneurs remain hopeful and as the world looks towards life in the post-pandemic era in the horizon, MSMEs are getting ready to re-start their businesses in anticipation of a surge of demand for goods services. The pandemic has forced the MSMEs to differentiate their marketing approach. To stay competitive, MSMEs turn to digitalisation to accelerate their recovery.
Accelerating MSME digitalisation
Realising this paradigm shift, unifi Business is geared to accelerate digitalisation in the MSME segment. Online shopping and e-commerce income grew at a rate of 33% in 2020. Meanwhile, food delivery revenue saw a peak of 116% in Q1 2021. The way we work has evolved too with 40% adopting remote working which involved the utilisation of online communication platforms. Businesses that adopted this digital drive benefitted immensely, this not only ensured the survival of their business, but impressively an increase in growth. These encouraging figures is the impetus for many businesses to take the leap into digitalisation.
“The pandemic has transformed the business landscape in Malaysia and digitalisation is the way forward,” said Ts Mohamad Yusman Ammeran, Head of SME Segment, unifi. “We see positive impacts in many businesses that we’ve supported during this very challenging period and I’m happy to see that these businesses not only recover but have thrived thanks to our digitalisation solutions.”
This story is from the December 2021 edition of Business Today Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the December 2021 edition of Business Today Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Time Aortic Abdominal Aneurysm
The Aortic Abdominal Aneurysm happens when the wall of the blood vessels starts to weaken which forms an Aneurysm that is commonly known as balloon-like dilation.
The Lexus ES 250 Features A New F Sport Variant
The 2022 Lexus ES facelift has arrived in Malaysia- First unveiled at Auto Shanghai 2021 in April this year.
Heading: Try -180°C Therapeutic Treatment Called Cryotherapy To Improve Overall Health
Health has gained a significant attention in this pandemic and being at your best form is a good way to fight the current problems in every aspect of health from fitness, depression, pain management, sports injury, antiageing, weight loss and beauty.
Is It Too Late To Start Investing In Bitcoin?
The noise around Bitcoin has risen sharply in the last month after the world’s most popular cryptocurrency reached its all-time high on 9 November 2021. With all the talk of its price continuing to grow, it is easy to think that it might be too late to start investing in Bitcoin. However, it is not too late and, in fact, Bitcoin adopters are actually early. Bitcoin, and cryptocurrency in general, has received mainstream adoption and looks to be around for years to come.
Smart SBB To Boost Farmers Income
Director-General for the Ministry of Agriculture and Food Industry (MAFI), Azman Mahmood, in a special meet the media session, led the pre-launch briefing of Project Smart Sawah Berskala Besar (Smart SBB) a day before the official launch by his Minister.
Budget 2022 – Seizing The Right Moment
The recent data point suggests Malaysia will stand to benefit from the global recovery.
Power Of Role Model – How The Habits Of Parents And Kids Are Interrelated?
A new global survey, commissioned by Kaspersky, explores the role of healthy digital habits in the family, as well as the effect of parents’ behavior on children and vice versa
Better Late Than Never, But Act Now
The world should now be more aware of likely COVID-19 devastation unless urgently checked. Last week, the World Health Organization (WHO) announced an US$8 billion plan to quickly vaccinate many more people to expedite ending the pandemic.
Accelerates MSMEs Digitalisation Journey
97.2% of businesses in Malaysia are made up of Micro, Small and Medium Enterprises (MSMEs). This important business sector plays a significant role in the Malaysian economy by contributing 38.2% of Malaysia’s Gross Domestic Product (GDP). MSMEs also contributes significantly in providing job opportunities.
Leadership That Can Prevent Toxic Workplaces And High Turnover
“It is our organisation’s mission to create the largest and most productive coworking community in Malaysia & moving forward, South East Asia,”
