Fusing Technology With Artistry
CEO India|April 2018

DRAMATIC THREE-ROW SUV CONCEPT SIGNALS A NISSAN DESIGN DIRECTION FOR 2020 AND BEYOND

Fusing Technology With Artistry

Building on Nissan’s long history of cutting-edge crossovers and SUVs, including the recently introduced Nissan Kicks and Rogue Sport, the new Nissan Xmotion concept is a design exploration for another potentially groundbreaking compact SUV.

Unveiled at the 2018 North American International Auto Show, the Xmotion concept features strong hints of a traditional SUV – the high stance, high-utility proportions and bulked-up fenders, stuffed with all-terrain-ready wheels and tires. Yet as the name implies, the Xmotion (pronounced “cross motion”) concept fuses Japanese culture and traditional craftsmanship with American-style utility and new-generation Nissan Intelligent Mobility technology.

“The Xmotion concept is a study in how seemingly disparate elements can gain power and strength through coexistence,” said Alfonso Albaisa, senior vice president of global design at Nissan Motor Co., Ltd. “It draws inspiration from the Japanese aesthetics and techniques that have been passed down through generation after generation. At the same time, it achieves the modern purposefulness required for drivers in the near-future era of connected, autonomous crossover vehicles.”

THE ORIGIN STORY 

SUVs are essentially an American invention, originally created to take families where ordinary sedans couldn’t go. They still have, to a large degree, a “Western” influence and utilitarian flavor – which tend to create a look of uniformity and lack of refinement.

The Nissan global design team behind the Xmotion concept wanted to bring something fresh to the segment by infusing Nissan’s Japanese heritage and aesthetics – while also preparing for a new automotive world driven by autonomous technologies.

This story is from the April 2018 edition of CEO India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the April 2018 edition of CEO India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM CEO INDIAView All
CEO India

Five Ways To Win The Consumer Of 2030, Now

To win the data and technology-enabled “smart consumer” of tomorrow, discover the five things every consumer-facing business must do right now

time-read
7 mins  |
February 2020
CEO India

TWENTY FOR ‘20

WILL THE NEW DECADE BE AS TRANSFORMATIVE AS THE LAST? EY EXAMINES THE QUESTIONS THAT WILL SHAPE THE NEXT DECADE

time-read
9 mins  |
February 2020
ROBOTS ON THE MOVE
CEO India

ROBOTS ON THE MOVE

THE MARKET FOR PROFESSIONAL SERVICE ROBOTS IS POISED TO TAKE OFF WITH A VENGEANCE, FUELED BY NEW DEVELOPMENTS IN 5G TELECOM SERVICES AND AI CHIPS

time-read
9 mins  |
February 2020
CEO India

POST-DIGITAL CULTURE SHOCK

COMPANIES AROUND THE WORLD ARE FOCUSING ON DIGITAL TRANSFORMATION, BUT MANY ARE OVERLOOKING THE CULTURE CHANGE NECESSARY FOR SUCCESS

time-read
5 mins  |
February 2020
FROM LOCAL TO GLOBAL
CEO India

FROM LOCAL TO GLOBAL

Winning sales organisations excel at these five essential capabilities

time-read
8 mins  |
February 2020
Shooting for the Stars
CEO India

Shooting for the Stars

MANFRED BAUMANN SHARES HIS INSIGHTS INTO PROFESSIONAL PORTRAITURE

time-read
4 mins  |
February 2020
FLYING WHILE BLIND
CEO India

FLYING WHILE BLIND

I AM NOT ONLY AN EXPERIENCED TRAVELER; I AM AN EXPERIENCED BLIND PERSON…

time-read
5 mins  |
February 2020
CEO India

THE ALCHEMIST OF HOSPITALITY

Puneet Chhatwal, the CEO and MD of Tata Group’s hospitality arm Indian Hotels Company, talks about how his company is reimagining and repositioning some of its most renowned brands, raising the hospitality bar, with an eye on the evolving customer and emerging concepts and trends

time-read
8 mins  |
February 2020
CEO India

Robots Can Go All The Way To Mars, But They Can't Pick Up The Groceries?

In the popular imagination, robots have been portrayed alternatively as friendly companions or existential threat. But while robots are becoming commonplace in many industries, they are neither C-3PO nor the Terminator. Cambridge researchers are studying the interaction between robots and humans – and teaching them how to do the very difficult things that we find easy.

time-read
5 mins  |
January 2020
How To Create A Growth Mindset?
CEO India

How To Create A Growth Mindset?

A growth-oriented mindset must be cultivated among the employees for business growth and sustenance. It requires a good understanding of people and what drives them

time-read
5 mins  |
January 2020