The sky is the limit for todays customer and this statement is no longer just an exaggeration; especially in theaviation industry. With more travellers taking to the skies than ever before, jet-setting to their favourite vacation destination or for business travel, the future of the sector looks extremely promising.
While demand is escalating favourably, there is a substantial change in the nature of business with the influx of technology altering the landscape. The Indian traveller, affluent and discerning, is accustomed to a higher level of personalization in their interaction with brands and businesses. They now expect their preferred brands to really ‘know’ them; something that wasn’t necessary earlier. This is, of course, an effect of advanced cognitive technologies that are being used to improve the customer experience across industries.
This story is from the September 2018 edition of CIO Review.
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This story is from the September 2018 edition of CIO Review.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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