Furthermore, the need of digital transformation forced all businesses to go digital and offer to the consumer a bag of increased customer engagement, value through personalization, seamless customer service, brand building for such technology-driven products which has helped business exchange details, authenticate and conduct transactions seamlessly making Information available to intelligent non-human support and a platform designed to understand, learn and converse like a human to answer adhoc queries in real time.
Chabot’s in Retail: Lending & financial services
The reason most of the banks or fintech and retail businesses are collaborating and investing in chatbot is moving into a forward looking approach to deliver ‘contextual insights’ to the right person at the right time and through a preferred channel.
The non-human chatbot will help transitioning into ‘conversational business with a virtual chatbot assistant in a new age self-sufficient contact center with center agents, minimizing TAT, costs and improvising customer journey. The focus should be on augmentation of human decision making to predict faster than humans with enhanced interactions, else the greater benefit of personalization and differentiation will be lost with automation only.
This story is from the March 2021 edition of CIO Review.
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This story is from the March 2021 edition of CIO Review.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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