There exists a daily pitched battle between the traditional content companies, distributors and technology companies for control of the viewing experience; and this drives innovation in business models.
A powerful catalyst to these innovations, Noida headquartered Chrome Data Analytics and Media (Chrome DM) is a technology-driven market research firm with a pan-India on-ground presence. Being the distribution audit specialist in India, the company focuses on Distribution Monitoring, Distribution Analytics and Distribution Strategy. To let the figures talk, as of September 2017, the organization has a team of 650+ field staff, 150+ managerial staff and 450 telecallers speaking over 22 languages to gather data from 6100 towns. With rich and longstanding experience with on-the-ground broadcasting and cable businesses, Chrome DM has a recorded history of delivering one of the most intuitively accurate and perfectly tailor-made solutions for consumer brands.
This story is from the February 2018 edition of CIO Review.
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This story is from the February 2018 edition of CIO Review.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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