Deval Parikh, CEO, Brightstar India speaks to Dataquest on the roadmap of his company in India for the year ahead and how he plans to strengthen Brightstar as a brand. Parikh also shares details regarding the key initiatives which Brightstar has in the offing
Can we start with an overview of the organization and how Brighstar plans to emerge from the traditional Beetel brand image and position itself as a new entity?
Traditionally, there were four lines of businesses when I took on about 8 months ago. We have the enterprise business in the first place. We have the consumer business, the networks business and the Beetel line of business. Beetel, which has been doing mobile on and off, helped Brightstar enter the Indian market. The acquisition of Beetel added mobile as a line of business to the company. So, these are traditionally the four lines of businesses.Historically, most of them have been distribution-led opportunities. Over the last few years, we have transformed ourselves. In the enterprise business, videos-to-boardroom contribute a major chunk where Polycom is our key partner. We are the largest partners of Polycom in India.
Our second line of business within enterprise is voice where we focus on partners such as Avaya, Unify and others. This includes the traditional voice IP business and contact center solutions. The third line of enterprise business includes displays which is an emerging opportunity. We are the largest partner for Samsung in India in business displays.
In our networks business, we focus on the access network. We have exclusive partnerships for service, for distribution and for engineering solutions. The network solutions include Wi-Fi equipment, routers from our partners like Radwin and Huawei. We have additionally started working with 4G repeaters.
Brightstar’s consumer business is much diversified and includes the traditional Beetel landline phones, Wi-Fi routers and dongles. And in the mobile device business, we are one of the largest partners of Apple, Motorola, and Lenovo.
هذه القصة مأخوذة من طبعة June 2017 من DataQuest.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة June 2017 من DataQuest.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
How big is India's Computer Accessories Market? Innovations expected by FY25
India’s computer accessories sector grows with Make in India, Digital India, and rising demand for high-tech accessories like AIl-powered devices, boosting exports globally.
When Network Threats Are Not Allowed to Check-in
Like elevators, networks in this hotel are segregated for guests, for service, and locked for outsiders unless they prove bona fide. Does this approach work?
Robotic Surgeries can turn into double-edged Swords
Technology should never come at the cost of affordability, privacy, training ease, the ability to practice anywhere, CRM’s real use and sensitivity to patient experience. Surjeet Thakur, CIO Rajagiri Hospital, Kochi gives us an X-ray from different angles.
Does Santa Claus watch when you pay rent on time?
If yes, what kind of diary does he use to distinguish good kids from delinquent ones? And what stockings can you hang to translate this good behaviour into rewards home loan discounts, prop-tech speed, landlord KYC or more?
Roadmap for Bank-based Apps to Gain UPI Market Share A missed opportunity!
As UPI dominates, will banks step up to reclaim their market? UPI continues its meteoric rise, handling 69.6% of India's digital transactions and reaching ₹20.6 lakh crore across 14.8 billion transactions in August 2024 alone.
The Future of Machine Identity
The biggest challenge today in the digital security sphere is securing machine identities -the digital entities such as APIs, software applications, and IoT devicesthat are constantly being targeted due to the changing nature of cyber threats.
Redefining AI Application Delivery
In this discussion with F5’s Ahmed Guetari and Adam Judd, we explore the collaboration between F5 and NVIDIA, which leverages the innovative capabilities of NVIDIA's BlueField-3 DPUs and F5’s BIG-IP Next platform. This partnership is set to redefine AI application delivery and security, particularly in the high-growth Indian market, by enabling better resource allocation, faster data processing, and robust security enhancements. With AI adoption surging across industries, F5 and NVIDIA's synergy brings transformative solutions for service providers and enterprises, poised to drive India’s AI-led innovation.
EPAM's Bold Leap: Transforming Business with Al-Driven Salesforce Solutions.
Siba Padhy, Head of Salesforce Business, EPAM Systems highlights how Salesforce has evolved from a core sales solution to a comprehensive platform that encompasses service, marketing, and commerce, with a significant emphasis on leveraging AI technologies, particularly the newly launched Agentforce and Einstein GPT. Padhy discusses the burgeoning agent tech economy in India and EPAM's strategic focus on delivering tailored solutions that address specific market needs. With ambitious growth targets, EPAM aims to double its Salesforce expertise in the coming years, positioning itself as a key player in driving digital transformation across various industries.
The Smart Manufacturing Revolution in India
Explore how cutting-edge technologies are redefining manufacturing in India, shaping a future where efficiency and sustainability go hand in hand.
Digital Governance: Changing that Red Carpet into a Green One
India's approach and success stories in digital governance show how technology should be used to cover the entire carpet area - From expanding inclusion to the digitally not-so-savvy folks to strengthening interoperability - we have made sure the grass is green, every side
