ENTRAR A LA COMPETENCIA DEL MERCADO con un producto innovador conlleva riesgos. El camino que se ha recorrido para liberar tu producto ha sido estrat&eacute;gicamente planeado. Has llevado a cabo un an&aacute;lisis de riesgo para sacar el m&aacute;ximo provecho y valor econ&oacute;mico a los desarrollos tecnol&oacute;gicos a partir de los activos intangibles de tu empresa. El capital intelectual que encierra este producto es el resultado de haberse apropiado del conocimiento &ndash; las caracter&iacute;sticas novedosas, nada obvias y aplicables en la industria &ndash; y haberlo protegido a trav&eacute;s de una o m&aacute;s patentes y/o dise&ntilde;os industriales, para tener derecho a su uso comercial exclusivo durante un tiempo determinado. Adicionalmente, este producto novedoso tiene una marca que lo hace distinguirse sobre los dem&aacute;s productos de su misma categor&iacute;a. La estrategia de mercadotecnia tiene, adem&aacute;s de la marca, submarcas y slogans &ndash; avisos comerciales - ya preparados para la campa&ntilde;a de lanzamiento.&iquest;Qu&eacute; pasa despu&eacute;s de que este producto sale al mercado? &iquest;Qu&eacute; sucede con este capital intelectual? Es fundamental mantener, administrar y gestionar el conocimiento generador de este capital de tu empresa identificando las buenas pr&aacute;cticas e implementando las mejoras necesarias en su sistema de gesti&oacute;n y administraci&oacute;n del conocimiento. De esta manera lograr&aacute;s un efecto directo positivo en la rentabilidad de tu negocio. Esto implica que la marca principal y las marcas relacionadas de tu empresa comenzar&aacute;n a aumentar su valor.Toda esta preparaci&oacute;n es indispensable para el buen crecimiento de tu negocio y para integrarlo sa ludablemente a un ecosistema de mercado en el que, adem&aacute;s de la comercializaci&oacute;n misma, pueda hacerse un monitoreo constante de su desarrollo, sistemas de protecci&oacute;n y resguardo del conocimiento, de sus procesos de marketing, ventas y compras, y como resultado del an&aacute;lisis de la informaci&oacute;n, se lleve continuamente un trabajo de transformaci&oacute;n estrat&eacute;gica en donde se identifiquen los riesgos y las oportunidades para mejorar, ajustando estrategias y llevando a cabo las acciones que potencien su rentabilidad. Detr&aacute;s de todo esto, se requiere mantener y conservar vigentes los derechos de propiedad intelectual que soportan el n&uacute;cleo de tu negocio. As&iacute;, podr&aacute;s tener alianzas comerciales estrat&eacute;gicas con acuerdos de licenciamiento s&oacute;lidos que brinden una espiral positiva de crecimiento. Para un negocio es fundamental crecer, pero crecer con orden, estructura y estrategia, blind&aacute;ndolo mediante la protecci&oacute;n del conocimiento base de tu empresa a trav&eacute;s de sus activos intangibles.

Tus activos intangibles: el n&uacute;cleo de crecimiento de tu negocio

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Girish Ramdas is the Co-founder and CEO of Magzter, a New York based startup that has been making waves in the global digital publishing business. Magzter has crossed 80 million users since its inception in 2011 from more than 150+ countries with 1000s of magazines, newspapers and books from more than 4,500 publishers worldwide. He has more than 25 years of experience in cross-platform publishing, including print, mobile, and Web development. During this period, he has co-founded and run three successful start-up businesses. He has enabled magazine companies to go digital and helps them monetize their content across the digital world. Girish's deep industry experience in online, mobile and publishing ecosystems has made him an expert in acquisition, marketing and monetizing digital content across platforms globally.

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Magzter Inc. is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 80 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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Magzter offers the world’s largest {{allyoucanread}} subscription service called {{gold}} which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

Magzter offers the world’s largest “All-You-Can-Read” subscription service called Magzter GOLD which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

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Prior to Magzter, he was the President of Dot Com Infoway (DCI) and Galatta Media. His duties included strategic marketing, partnership development, and monetizing content globally. DCI grew from a small team of 3 in 2000 to 300 by 2011 and was dealing with web, software and app development for clients globally.

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

n. We will also use usage information in order to ensure users adhere to our Terms of Use. For example, a user’s usage information will help us confirm that a user only downloads a magazine or other content a permitted number of times or to a permitted number of devices.

which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.